If you're an eCommerce business, then you know the importance of high-quality product photography. Not only does it make your products look more appealing to potential buyers, but it can also help increase sales conversions. In this article, we will provide a simple guide on how to shoot your own eCommerce product photos. By following these tips, you'll be able to create beautiful and eye-catching images that will help promote your products online!
Use A Photo Studio Management Software
If you want to create professional-looking product photos, then we recommend using photo studio management software. The folks over at www.creativeforce.io note that this type of software will allow you to easily manage your photoshoots, and it will also provide you with all the tools you need to edit and retouch your images. With good photo studio management software, you'll be able to achieve great results without spending a lot of money on professional photographers or equipment. This is definitely the way to go if you're on a budget!
Use A Solid Color Background
When shooting product photos, it's important to use a solid color background. This will help make your products stand out and look more polished. If you're selling items that are small or have intricate details, then using a white background is often best. However, if you're selling larger items or want to add a bit of contrast, then you can opt for a black background. Just make sure that the background is evenly lit and free of any wrinkles or creases. Because, as you know, first impressions are everything!
Use Natural Lighting
Whenever possible, try to use natural lighting when shooting your product photos. This will help create a warm and inviting look that will appeal to potential buyers. If you're shooting indoors, then set up your photoshoot near a large window where there's plenty of sunlight coming in. And if you're shooting outdoors, then shoot during the Golden Hour (the hour before sunset) for the best results. Just remember to avoid direct sunlight, as this can cause harsh shadows and make your products look overexposed. If you have to use artificial lighting, then we recommend using softboxes to diffuse the light and avoid any harsh shadows. If you don't have softboxes, then you can use a white sheet to diffuse the light from your artificial light source.
Use A Tripod
If you want to avoid blurry and shaky images, then we recommend using a tripod. This will help keep your camera steady and will allow you to take sharper photos. If you don't have a tripod, then try to prop your camera up on a stable surface. Alternatively, you can also use the timer function on your camera to avoid any movement when pressing the shutter button. If you don't have a tripod or a stable surface, then you can try shooting in burst mode. This will help increase your chances of getting at least one sharp photo.
Use A Reflector
If you want to add some extra light to your photos or create more dimension, then we recommend using a reflector. You can buy reflectors online or at most camera stores. They come in a variety of sizes and shapes, but we recommend getting a large white one. Just hold the reflector under your subject's chin and bounce the light back up onto their face. This will help illuminate their features and make them look more flattering in photos. You can also use reflectors to fill in shadow areas and add more light to your photos. If you're photographing a product that's white or light-colored, then you can use a gold or silver reflector to add some extra warmth.
Get Close To Your Subject
When shooting product photos, it's important to get close to your subject. This will help showcase the details of your product and make it look more appealing to potential buyers. If you're using a DSLR camera, then we recommend using a macro lens. This will allow you to get up close and personal with your subject without losing any quality in your images. If you don't have a macro lens, then you can try moving closer to your subject or zooming in with your camera's zoom function. Just remember not to get too close, as this can cause distortion in your photos. Try to find the sweet spot where your subject is in focus and you're able to get all the details in. This will vary depending on your lens and camera, so it's something you'll have to play around with to figure out.
Edit Your Images
Once you've taken your photos, it's time to edit them! This is where you can really make your product photos pop. We recommend using Adobe Photoshop or Lightroom for editing your images. With these programs, you'll be able to adjust the exposure, contrast, white balance, and more. For example, you might want to crop or rotate an image or adjust the brightness or contrast. Just remember not to go overboard with the editing - you want your product photos to look natural and not overly filtered. You can also use these programs to retouch your images and remove any imperfections. If you're not familiar with Photoshop or Lightroom, then there are plenty of free online tutorials that can teach you the basics. Just do a quick search on YouTube or Google and you'll find what you're looking for.
When shooting product photos, it's important to take your time and get everything just right. After all, these photos will be representing your products online, so you want them to look their best! Take the time to set up your shots carefully and make sure that all of the details are in place before taking the photo. Once you've taken the photo, take a step back and critically examine it. If there's anything that you're not happy with, then simply adjust your shot and try again. With a little bit of practice, you'll be able to create stunning product photos that will help increase sales conversions for your online store! We hope this article was helpful!
