A career in marketing can be extremely rewarding with well paid salary expectations and career prospects. Marketing is also one of the most diverse fields, with marketing departments and professionals working across almost all industries. You might work in-house with direct employment from a business, for a marketing agency, or set yourself up as a self-employed freelancer or consultant, once you have gained the relevant experience. Popular marketing job titles include Marketing Director, Brand Marketing Manager, Corporate Communications Director, Marketing Executive, Content marketing Director, Demand Generation Manager, Creative Director, Executive Director, and Managing Director.
Aside from furthering your education with an advanced degree or industry accreditation, you can earn more in marketingthrough specialisation in a marketing discipline. Areas of specialisation include brand management, digital marketing, public relations, media planning, affiliate marketing, advertising, and marketing sales. By reviewing our average salary data for marketing employees, you can target the highest-paying marketing jobs in the UK.
Quick Links:
- High Paid Marketing Jobs In The UK
- Top 50 Highest Paying Marketing Jobs
- Other Highest Paying Marketing Jobs
- Average Salary Resources
- High Paying Marketing Professionals Job FAQs
Highlights And Key Takeaways:
- The highest paying job in marketing is Chief Marketing Officer.
- Other highest paying marketing jobs include Marketing Director and Search Marketing Strategist.
High Paid Marketing Jobs In The UK
We have collected and analysed the average salary data from 1,000s of marketing companies advertising marketing industry jobs for marketing professionals. So, our average salary data will help inform your next move and find job satisfaction. Whether you are already a marketing professional with a Bachelor’s Degree moving up the career ladder or a student considering a marketing degree, our marketing industry salary data is essential reading.
Highest Paying Marketing Jobs By Average Salary:
Here are the high-paying marketing jobs.
1. CHIEF MARKETING OFFICER (CMO)
The average salary of a Chief Marketing Officer is £92,700 per year. Chief marketing officers plan, develop, implement, and oversee marketing strategies and advertising for B2B, B2C, and non-profit companies. Reporting directly to the chief executive office (CEO), they are responsible for driving revenue and sales through product marketing, pricing, communications, public relations, market research, marketing strategy, and advertising.
A CMO requires excellent analytical, leadership, and customer advocacy skills coupled with an entrepreneurial spirit. CMOs earn most if they are located in London and are 35-50 years of age.
Search Chief Marketing Officer (CMO) Jobs
2. MARKETING DIRECTOR
The average salary of a Marketing Director is £81,500 per year. Marketing directors manage their organisation’s brand, marketing, and communication strategies. They oversee the development of comprehensive marketing projects and elements such as market research, media agreements, campaign calendars, advertising, social media, lead generation, and sales.
Marketing directors earn the highest salaries if they are located in London or the South East. Positions in HR services and recruitment further demand higher salaries. You can check the Marketing Director salary range here.
Search Marketing Director Jobs
3. SEARCH MARKETING STRATEGIST
The average salary of a Search Marketing Strategist is £33,300 per year. Search Marketing Strategists are search marketing professionals responsible for testing digital marketing strategy and publishing social media marketing, email marketing, and press releases. Higher wages go to those with a Marketing Bachelor's Degree.
Search Search Marketing Strategist Jobs
4. HEAD OF MARKETING
The average salary of a Head of Marketing is £61,800 per year. Head of Marketing professionals are responsible for the marketing department and its marketing efforts, overseeing brand strategy, marketing analytics, marketing materials, email campaigns, and content strategy. The best income potential belongs to those with a Master’s Degree.
5. UI DESIGNER
The average salary of an UI Designer is £57,600 per year. UI designers have expertise in front-end development with a focus on an interface’s visual experience. They collaborate with other designers, developers, and programmers throughout the design process, making decisions that influence touchpoints, prototyping, testing, and transformation. London and the South East rank highest on the pay scale.
6. PRODUCT MARKETING MANAGER
The average salary of a Product Marketing Manager is £55,200 per year. Product marketing managers are responsible for developing marketing plans and strategies that convey the features and benefits of products. They are skilled in using insights gained from market research and set the message, price, packaging, and timescale of product releases. High-paid jobs can be found in London, Yorkshire, and Glasgow.
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7. ART DIRECTOR
The average salary of an Art Director is £57,100 per year. Art directors have strong leadership skills and oversee creative activities and concepts for the organisation’s media and advertising campaigns. They supervise the production of images and graphics, ensuring they meet the project’s brief. Art directors hire talent for their organisation, such as artists, graphic designers, and other marketing staff.
Art directors earn more in London and Eastern regions. Liverpool and Birmingham are two cities where high-paid jobs can be found.
8. UX DESIGNER
The average salary of an UX Designer is £45,000 per year. User experience designers are highly sought after and have responsibility for creating functional and emotive experiences for the company’s products. Skills and duties include usability testing, research and feedback analysis, developing prototypes, and understanding the goals of both company and client.
Successful UX designers who can create positive and engaging experiences can earn high salaries in London, Scotland, and Eastern regions.
9. CATEGORY MANAGER
The average salary of a Category Manager is £51,400 per year. Category managers oversee a particular service or product category and are responsible for their development and success. A category manager understands both sales and marketing principles and has excellent commercial awareness. With project and supplier management skills and in-depth domain knowledge, category managers earn high salaries in London and Sheffield.
10. DIGITAL MEDIA SALES AGENT
The average salary of a Digital Media Sales Agent is £27,500 per year. Digital Media Sales Agents job duties include placing adverts for customers to reach their target audiences. Some roles may include networking and market research. To become a Digital Media Sales Agent you will need detailed understanding of traditional marketing campaigns and digital marketing practices.
Search Digital Media Sales Agent Jobs
Most Popular Highest Paying Marketing Jobs:
After viewing our list of top average salaries, you might be wondering which marketing jobs are most popular.
1. CHIEF MARKETING OFFICER (CMO)
A Chief Marketing Officer has an average salary of £92,700 per year in the UK.
Chief Marketing Officer (CMO) Salary | Search Chief Marketing Officer (CMO) Jobs
2. MARKETING DIRECTOR
A Marketing Director has an average salary of £81,500 per year in the UK.
Marketing Director Salary | Search Marketing Director Jobs
3. ART DIRECTOR
An Art Director has an average salary of £57,100 per year in the UK.
Art Director Salary | Search Art Director Jobs
4. ADVERTISING / PROMOTIONS MANAGER
An Advertising/Promotions Manager has an average salary of £41,700 per year in the UK. Advertising and promotions managers plan promotional campaigns across a broad range of media, such as TV, print, radio, billboards, and online. They are responsible for negotiating contracts, tracking budgets, research, revenues, and meeting campaign goals.
Advertising and promotions managers command the highest salaries in the South East and London. Peak earnings are usually achieved through the 35-50 age group.
Advertising And Promotions Manager Salary | Search Advertising And Promotions Manager Jobs
5. PRODUCT MARKETING MANAGER
A Product Marketing Manager has an average salary of £55,200 per year in the UK.
Product Marketing Manager Salary | Search Product Marketing Manager Jobs
6. CATEGORY MANAGER
A Category Manager has an average salary of £51,400 per year in the UK.
Category Manager Salary | Search Category Manager Jobs
7. UK DESIGNER
A UX Designer has an average salary of £45,000 per year in the UK.
UX Designer Salary | Search UX Designer Jobs
8. PROGRAM MARKETING MANAGER
A Program Marketing Manager has an average salary of £45,900 per year in the UK. Program marketing managers oversee the creation of projects and programs and their promotional messaging. They collaborate with advertising and sales managers to implement prices and monitor product trends and annual strategies using a diverse skill set. The highest salaries are offered in London, Cardiff, and Nottingham.
Program Marketing Manager Salary | Search Program Marketing Manager Jobs
9. MARKETING DEVELOPMENT MANAGER
A Marketing Development Manager has an average salary of £53,700 per year in the UK. Marketing development managers have marketing and business development experience and help their organisation increase profit margins, sales volumes, and market share. They are responsible for developing and implementing advertising strategies with governance over development budgets, sales materials, distribution channels, media kits, expenditure, evaluations, and agreements.
High-paid marketing development manager jobs are found in London, Leicester, Reading, Birmingham, Nottingham, and Leeds.
Marketing Development Manager Salary | Search Marketing Development Manager Jobs
10. DIGITAL PROJECT MANAGER
A Digital Project Manager has an average salary of £53,800 per year in the UK. Digital project managers require excellent online marketing skills and are responsible for aligning marketing strategies with the company's goals. They collaborate and liaise with a broad range of cross-functional teams on project concepts, planning, tracking, review, streamlining budgets, and deadlines. Digital project managers use project management software and must be skilled at using these tools. The highest pay is offered to those in the 40-50 age bracket working in the capital or South East.
Digital Project Manager Salary | Search Digital Project Manager Jobs
11. UI DESIGNER
A UI Designer has an average salary of £57,600 per year in the UK.
UI Designer Salary | Search UI Designer Jobs
12. BRAND MANAGER
A Brand Manager has an average salary of £47,500 per year in the UK. Brand managers play a crucial role and adapt marketing strategies for alignment with the brand’s image. They are responsible for building awareness across all platforms, touchpoints, and communication streams. They liaise with many teams such as sales, product developers, and marketing. Brand managers carry out analyses and give feedback to senior management.
Outside of London, Brand Marketing Managers working in the South East and West Midlands have the highest salaries. You can check the Brand Manager salary range here.
Brand Manager Salary | Search Brand Manager Jobs
13. MARKETING MANAGER
A Marketing Manager has an average salary of £43,900 per year in the UK. Marketing managers drive advertising activities that promote the brand across social media platforms and other advertising mediums. Their duties include identifying new potential customers, creating marketing campaigns, and ensuring consistency across all marketing activities. Attractive salaries are found in London, Edinburgh, Eastern regions, and the West Midlands.
Marketing Manager Salary | Search Marketing Manager Jobs
14. ACCOUNT MARKETING MANAGER
An Account Marketing Manager has an average salary of £47,500 per year in the UK. Account marketing managers develop segment marketing plans, orchestrate the sales program, and provide marketing support. They collaborate on core campaign concepts and create growth strategies for top-tier accounts. Their duties may include delivering pitches, conducting client research, and external supplier liaison, with creative copywriting and digital design input.
The 30-50 age group receives the most significant salaries, with the highest pay offered to those working in the media, technology, recruitment, and HR services sectors.
Account Marketing Manager Salary | Search Account Marketing Manager Jobs
15. CRM MANAGER
A CRM Manager has an average salary of £43,600 per year in the UK. CRM managers drive retention and acquisition programs and build profitable relationships with top-tier clients. They work with operations, customer services, and marketing teams to ensure customer satisfaction. Growth campaigns, data analysis, building trust, and maintaining a positive brand image fall under their umbrella.
Working in the South East, South West, or London will deliver the highest salary, with the HR services sector offering desirable rates.
CRM Manager Salary | Search CRM Manager Jobs
Top 50 Highest Paying Marketing Jobs
These are the top 50 highest paid marketing roles by average salary:
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Chief Marketing Officer (CMO) Salary | Search Chief Marketing Officer (CMO) Jobs
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Search Marketing Strategist Salary | Search Search Marketing Strategist Jobs
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Product Marketing Manager Salary | Search Product Marketing Manager Jobs
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Digital Media Sales Agent Salary | Search Digital Media Sales Agent Jobs
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Digital Project Manager Salary | Search Digital Project Manager Jobs
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Program Marketing Manager Salary | Search Program Marketing Manager Jobs
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Marketing Development Manager Salary | Search Marketing Development Manager Jobs
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Account Marketing Manager Salary | Search Account Marketing Manager Jobs
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Investment Copywriter Salary | Search Investment Copywriter Jobs
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Advertising And Promotions Manager Salary | Search Advertising And Promotions Manager Jobs
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Marketing Business Analyst Salary | Search Marketing Business Analyst Jobs
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Marketing And Communications Manager Salary | Search Marketing And Communications Manager Jobs
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Digital Marketing Manager Salary | Search Digital Marketing Manager Jobs
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Social Media Manager Salary | Search Social Media Manager Jobs
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Marketing Consultant Salary | Search Marketing Consultant Jobs
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PR Development Manager Salary | Search PR Development Manager Jobs
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Advertising Campaign Manager Salary | Search Advertising Campaign Manager Jobs
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Digital Account Manager Salary | Search Digital Account Manager Jobs
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Graphics Fashion Designer Salary | Search Graphics Fashion Designer Jobs
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Public Relations Manager Salary | Search Public Relations Manager Jobs
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PR Campaign Manager Salary | Search PR Campaign Manager Jobs
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Marketing And Promotions Manager Salary | Search Marketing And Promotions Manager Jobs
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Multimedia Artists And Animator Salary | Search Multimedia Artists And Animator Jobs
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Advertising Content Manager Salary | Search Advertising Content Manager Jobs
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Creative Copywriter Salary | Search Creative Copywriter Jobs
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Designers, All Other Salary | Search Designers, All Other Jobs
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Motion Graphics Designer Salary | Search Motion Graphics Designer Jobs
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Public Relations And Fundraising Manager Salary | Search Public Relations And Fundraising Manager Jobs
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Instructional Designers And Technologist Salary | Search Instructional Designers And Technologist Jobs
Other Highest Paying Marketing Jobs
Other highest paying marketing jobs include Communications Director, Digital Director, Events Manager, SEO Manager, Creative Director, Public Relations Director, eCommerce Manager, Digital Marketers, Demand Generation Managers, Content Marketing Directors, and Social Media Manager. Building upon the discussion of the highest paying marketing jobs, let's delve into the roles that form the backbone of effective marketing strategies in today's digital age.
Communications Director: This role is the epicentre of a company’s brand messaging and media relations. With a Communications Director salary range that reflects their pivotal position, these professionals utilise their exceptional verbal communication skills to articulate the company's vision, aligning it with business objectives and market trends. Their strategic thinking is crucial in crafting messages that resonate with the target audience. Check the Communications Director average salary here.
Digital Director: Steering the company’s digital marketing strategy, Digital Directors are responsible for overseeing all digital projects. They must be adept in using various digital marketing channels and staying up to date with the latest trends in technology and consumer behaviour. Their role is vital in ensuring that the digital aspects of marketing campaigns are in sync with the overall business goals. Check the Digital Director average salary here.
Events Manager: Events Managers play a key role in increasing brand awareness through the execution of live events. Their ability to understand the target audience and industry trends helps in creating memorable experiences that align with the company's marketing and business objectives. Check the Events Manager average salary here.
SEO Manager: SEO Managers are instrumental in enhancing the visibility of a company’s digital platforms. Leveraging their expertise in Google AdWords and other SEO tools, they provide valuable insights that help shape the digital marketing strategy, ensuring content is discoverable and relevant. Check the SEO Manager average salary here.
Creative Director: Creative Directors are the visionaries behind a brand's visual and conceptual identity. They lead teams of digital marketing professionals, guiding the creation of marketing campaigns that are both innovative and reflective of current industry trends. Their role is crucial in maintaining the consistency and integrity of the company’s brand across all platforms. Check the Creative Director average salary here.
Public Relations Director: These professionals are masters of image and perception, using strategic thinking and media relations to craft narratives that positively impact the company's reputation. Their focus is not just on immediate campaigns but on long-term brand positioning. Check the Public Relations Director average salary here.
eCommerce Manager: Overseeing the online sales strategy, eCommerce Managers are responsible for optimising the customer journey on digital platforms. They use data analytics to gain insights into customer preferences, driving sales and enhancing the digital experience. Check the eCommerce Manager average salary here.
Digital Marketers: These are the professionals who bring digital marketing campaigns to life. Skilled in various digital channels, Digital Marketers work tirelessly to engage the target audience, drive traffic, and convert leads, all while aligning their efforts with the broader marketing strategy and business goals. Check the Digital Marketer average salary here.
Demand Generation Managers: Specialists in creating and nurturing leads, Demand Generation Managers develop and execute campaigns that drive interest and engagement. Their understanding of market trends and data analytics is vital in identifying opportunities and measuring campaign effectiveness. Check the Demand Generation Manager average salary here.
Content Marketing Directors: Tasked with steering the content strategy, these directors ensure that every piece of content, whether a blog post, video, or infographic, is purposeful and aligned with the company's brand and marketing objectives. Their role is essential in establishing thought leadership and engaging the target audience through valuable and relevant content. Check the Content Marketing Director average salary here.
Social Media Manager: In an era where social media is a dominant force, Social Media Managers are crucial in managing a company’s presence on these platforms. Their strategic thinking and ability to stay abreast of social media trends enable them to engage effectively with audiences, thereby increasing brand awareness and loyalty. Check the Social Media Manager average salary here.
Each of these roles, with their unique responsibilities and expertise, contributes significantly to the crafting and execution of digital marketing strategies, ultimately driving the success of modern businesses in a digital-first world.
Average Salary Resources
You may also be interested in reading our similar salary research articles:
High Paying Marketing Professionals Job FAQs
Next we answer your questions on the average annual salary for marketing jobs.
WHAT ARE SOME OF THE BEST PAYING MARKETING ROLES?
The highest paying marketing jobs go to Chief Marketing Officers, followed by Marketing Director.
WHAT IS THE AVERAGE SALARY OF MARKETING POSITIONS?
You can view the Average Marketing Salaries here for roles such as Marketing Managers, Marketing Executives, Advertising Professionals, and more.
IS MARKETING A WELL PAID CAREER UK?
Marketing, renowned for its creative and strategic prowess, is indeed a high paying job in the UK. Marketing salaries vary widely depending on the specific role, experience, and the sector one is working in. For instance, positions such as Marketing Directors and Digital Marketing Managers often command higher salaries, reflecting the significant impact they have on a business’s success. The level of expertise and the ability to drive tangible results play a crucial role in determining one’s earning potential in this field. In summary, marketing jobs pay well, particularly for those who excel in their roles and contribute significantly to their organisation’s growth and brand development.
IS MARKETING A GOOD CAREER?
Absolutely, marketing is not only a good career but a dynamic and exciting one. It offers a diverse range of opportunities, from traditional advertising to digital marketing, allowing professionals to explore various aspects of consumer engagement and brand management. The ever-evolving nature of marketing, fuelled by technological advancements and changing consumer behaviour, ensures a constantly challenging and stimulating environment. This career path is suited for those who enjoy creativity, strategic thinking, and are keen to stay abreast of the latest trends. With ample room for growth and innovation, a career in marketing offers both personal and professional fulfilment.
