How to Optimize Google My Business Listings

Given that 90% of the population uses Google as its search engine, optimizing your GMB Profile could get you a portion of this population as clients. Here are some strategies you could apply:

Create a GMB Account

Long lived businesses usually have their account on GMB.

Create an account if you don’t have one to optimize GMB profile

Wait a few days, usually a week, for verification of your business. A verification postcard will arrive through the mailing address you provided.

Give out all Accurate Information

For high ranking among local competitors and to offer clients a wide range of actions, give all the requested information as accurately as possible.

This information includes:

  • Business name
  • Business number
  • Operation hours
  • Address
  • Website URL
  • Category and attributes
  • From business description
  • Products and services
  • Question and answers originating from the business

To optimize GMB for your account, information given should be as it is throughout the web. If “Street” is on your website, do not put “St.” on GMB.

Choose your Business Category

It is unlikely (16%) that people will directly search for your business compared to discovering (84%) it through searching for services needed.

That’s why you need to associate your business with its services. This is attainable through choosing the appropriate business category.

Go down a niche further and specify the kind of product or services you deal in. Gaming clients are likely to buy from a gaming electronic equipment store over an electronic equipment store.

Include Photos

Photos increase client engagement, display the high-quality items you deal in, show Google that your business is still operational and display your images in Google search.

As a rule of thumb, post at least once a week. Including images with satisfied and happy customers will associate your business with positivity.

Avoid stock images, images with special effects, and branded ones. Google will reject them.

Geotag your photos. They will be displayed when clients want your niche services within your location.

Encourage clients to leave reviews.

Solid star ratings are achievable with some effort. Along with them, is a high business ranking.

For this:

  • Ask your return clients to review your business for social proof.
  • Create a reviewing shortcut. It will ease the process for your clients.
  • Afterward, ask each visiting customer to leave a review.
  • Respond to every review.

Conclusion

The internet operates on data. Giving the appropriate information along with keywords is a winning strategy.

For optimization, continually update your data with accuracy.

Keep in mind that preciseness, recurrence, and convenience is the rule in online business marketing.


About the Author: Debby Burchill

Debby thrives on collaborating with businesses to enhance their job advert potential. She takes pride in assisting clients in discerning optimal salaries based on location and job type, ensuring they attract the crème de la crème of candidates.



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