How to Start Developing an Instagram Business from Scratch

Setting up Instagram for your new business is super essential these days. The reason? It’s where most millennials and Gen Z consumers spend their time including some other social media apps. For business niches like fashion and real estate, Instagram is the holy grail of finding your prospective customers and retaining them through meaningful content generation and participation through direct feedback.

Have you been scared to make the journey to take your brand digital because you are asking yourself: “Can someone spy on my phone without touching it, and how do you ensure that your phone is cyber secure?” Well if you don’t have the right protection enabled on your phone before you make an Instagram business account, you are at risk of data leakage through hackers. You can avoid this by always using a VPN app on your phone like the one from VeePN.

Now, let’s dive into what you can do to make your business a success on Instagram:

1. Choose a Nice Profile Picture

The optimum Instagram profile photo will be 400×400 pixels.

But what’s most crucial is that the photo you chose is recognized by individuals who know your brand. In most circumstances, the greatest pick will be your business’s logo.

Your profile photo may only be updated on a mobile device. If you don’t have your logo stored on your smartphone or tablet, Instagram gives you the option to import it from Facebook or Twitter. This is just the very basic step of starting an Instagram business.

2. Do Your Research

It may not sound like fun, but if you don't know what other people are sharing, you won't be able to figure out what works best. Instagram research, on the other hand, doesn't necessitate you to wear a lab coat and stare at heaps of data for hours on end.

In order to begin started, discover an Instagram-friendly firm in your field with an impressive number of followers and a strong following. Typically, what do they send, and at what times?

You need to know what your competitors are doing even if you wish to stand apart from the pack.

3. Make Sure Your Location is Set Up

A list of previously used locations in your general vicinity will appear when you click “Add Location”.

There is a good chance that someone else has already taken the time to name your brick-and-mortar storefront. If you don't have a name for your store, restaurant, or office, you can come up with one yourself.

You will see the location name in blue after your photo is published. It is possible to see all the photos that have been tagged with your place name by clicking on them. If you want to know what your customers are interested in, this can be a terrific place to find out. This should be done as part of setting up Instagram.

4. Follow Others and Similar Interests

People and brands can be easily discovered with Instagram's search function.

You have the option of searching by username or selecting hashtags that are pertinent to your company.

Increasing the number of individuals and businesses you follow on Instagram is a terrific way to meet new people and gain inspiration for your account.

5. Get Hustling

Your Instagram account is up and running, you've mastered the basics, and you're ready to start creating a following for your business.

In order to grow a following on Instagram, you must interact with your followers. You'll be alerted whenever someone likes or comments on one of your photos.

You can remark on a photo by using the "@" symbol, followed by the username of the person you're replying to.

When someone tags you in a photo, you'll get a notification. All of the photographs you've been tagged in appear on your Instagram page.

6.  Learn Some Basics of Photo Editing

When you start setting up your Instagram for your business. You need to have some basic photo editing skills. You’re a business and you should come across as a business. This means having a professional, branded, and clean outlook of your business on all social media channels, and this includes your Instagram business account. So get your hands dirty with a tool like Canva and start incorporating some branded content on your profile to show that you mean business.

7.  Do a Little Behind the Scenes

Instagram is a great way to show your customers where their items come from and how they're made. It's especially important for companies that provide ecologically friendly or Fair Trade items. Photographs can be taken directly from the source materials to show the entire manufacturing process from raw materials through to shipping.

No ideas? Then use something that everyone has on hand - sketches, notes, and even whiteboards and blackboards that are already full of ideas. In the end, it's all about how well you photograph and post your ideas on Instagram. Try out a variety of post types until you find the one that resonates with your audience.

8.  Use Hashtags

You may extend your audience by using hashtags. All that matters is that they're relevant, regardless of whether they're particular to a campaign or not. Use #yourbrandname as a secondary company hashtag sparingly on Instagram (Twitter and LinkedIn are good too). People will have an easier time finding stuff about you and your primary account as a result of this.

Despite the fact that you can add a total of 30 hashtags to each Instagram post, it's recommended that you stick to three to five at a time. A combination of popular and campaign-specific hashtags will help people find you on social media. There are hashtag holidays that you may participate in on social media. It is a good idea to start with popular hashtags like #instagood (which has been used in over one billion posts) or even the more specialized #tbt (which stands for Throwback Thursday). If you work in IT, you can use the hashtags #IT or #tech.

It’s a pretty simple formula to make an Instagram business account and really get the things needed to get it in place.


About the Author: Debby Burchill

Debby thrives on collaborating with businesses to enhance their job advert potential. She takes pride in assisting clients in discerning optimal salaries based on location and job type, ensuring they attract the crème de la crème of candidates.



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