- By Check-a-Salary
- Posted Monday 09
th May 2022
Often, visitors to a website are not ready to buy and will need more information before they make a purchase. Your website should be designed to nurture these prospects and turn them into clients. There are several things you can do to increase the chances of converting these visitors into paying clients. Check out these six smart tips!
1. Utilise Digital Marketing Practices
One of the best ways to turn website visitors into clients is through digital marketing. This includes everything from email marketing to social media marketing and even search engine optimization. For example, if you send email blasts to interested prospects, they will be more likely to return and make a purchase when they are ready. Additionally, SEO is an integral part of digital marketing as seen on Inquivix and, you can also use social media platforms like Facebook or Twitter to engage with potential customers in real-time. Digital marketing has become so important that no business today, no matter how big or small, can succeed without proper marketing practices online.
- SEO: Search engine optimization is the practice of optimizing a website for Google’s search engine. The goal is to rank higher in the search engine results pages (SERPs) for certain keywords or phrases.
- Email marketing: Email marketing is the process of sending marketing messages via email. This can include newsletters, promotional offers, or announcements.
- Social media marketing: Social media marketing is the process of using social media platforms like Facebook, Twitter, and LinkedIn to promote your business. This can include sharing blog posts or creating ad campaigns.
2. Include a Call to Action
When designing your site, it's important to include a call to action that encourages visitors to engage with the site in some way, such as signing up for an email list or making a purchase. Ideally, you should have more than one call to action so that you can address different needs among potential customers. For example, if your business sells physical goods and digital content, you could use two separate calls to action: one asking visitors to place an order and another asking them to download instructional videos or eBooks.
3. Establish Trust With Your Audience
You may be able to convert visitors into paying clients if they trust your products or services enough to buy from you. Therefore, it's important to establish trust with your audience. You can start by ensuring that your website is secure and up-to-date. You should also include customer testimonials or reviews on your site so that visitors can see that others have had positive experiences with your products or services. Reviews and testimonials are fantastic ways to establish trust with your audience. If you have satisfied customers, ask them for a review or testimonial that you can showcase on your website. If you don’t have any reviews yet, you could offer a discount to customers who write a review after the purchase.
Provide Clear and Concise Information
The information on your website should be clear and concise so that visitors can easily understand what you're offering and how it can benefit them. You should also avoid using jargon or complex terminology that might be confusing to potential customers. Instead, focus on providing simple, straightforward information that is easy to digest.
4. Offer Freebies or Discounts
If you want to sweeten the deal for potential customers, consider offering freebies or discounts. For example, you could offer a discount on the first purchase or a free shipping code for orders over a certain amount. You could also create an ebook or video tutorial that visitors can download in exchange for their email addresses. By offering something of value, you increase the chances of visitors becoming paying customers down the road. Discount strategies can be complex. You don't want to give away too much, but you also don't want to seem stingy. A good way to start is by offering a small discount (5-10%) on the first purchase. You can also offer discounts for referrals or repeat customers. Additionally, many businesses offer promotions on holidays or special occasions, such as Black Friday or Christmas.
5. Invest in Analytics Tools
To improve your conversion rates, it's important to invest in analytics tools that can provide you with important data about your site visitors and their behavior. For example, you could use Google Analytics or a similar tool to track website traffic and measure which pages get the most attention from visitors. Additionally, if you notice a particular page has a low conversion rate, try changing up the design or content on that page to see if you can address any issues that might be preventing customers from purchasing. Analytics offers endless insights into what's working and what isn't, so be sure to take advantage of these tools!
6. Focus on User Experience
Finally, when designing your site, focus on creating an excellent user experience for potential customers. This means improving your loading times so that visitors don't have to wait long for pages to load. It also means making sure that your site is mobile-friendly and easy to navigate. If you can make the user experience on your site as smooth and enjoyable as possible, you'll be more likely to convert visitors into paying clients. Outsourcing your UX/UI design is one of the smartest things you can do to create an excellent user experience on your website. By working with a professional, you can ensure that your site is designed in a way that is both visually appealing and easy to use. Additionally, a good UX/UI designer will take into account the overall goals of your website and work to create a design that will help you achieve those goals.
As a business owner, it's important to be open to new ideas and strategies that may help you increase your conversion rate. By following these six tips, you can turn website visitors into paying clients. Just remember to focus on creating a strong relationship with your audience, offering value, and improving the user experience on your site. With a little effort, you can turn casual browsers into lifelong customers.
Subscribe to our newsletter to get notified of new blog posts from Check-a-Salary