Marketing Career Advice

Marketing jobs can cover many industries as lots of businesses require marketing activities to promote their organisations. There are many opportunities in media, mobile, and public relations. Roles usually involve working for a company marketing their products and services or working for an agency to promote multiple businesses. Marketing roles are on offer in marketing sales, advertising, and direct marketing so that you can find the right job for your area of interest.

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How to Work in the Marketing sector

Choosing your career path and learning how to become the person you aspire to be is not always straight forward; getting a job in your chosen industry will take dedication, focus and the right qualifications.

When you have chosen the career path you wish to follow, you will need to learn how to get a job in Marketing

Should you wish to work in Marketing you will need to evaluate what courses are required, their cost and what qualifications you need. It is important that you also assess whether you have the right credentials from a personality point of view, what the demands of the job are and whether they complement the lifestyle that you desire.

Another factor to consider, should you wish to fulfil your career aspirations, is the number of jobs you will need to have to reach your ultimate job, and the length of time it will take to reach this goal.

Common Qualifications for a Marketing Job

  • 5 GCSEs including maths and English
  • 1 or 2 A levels
  • University degree in advertising, marketing communications, business management, humanities, or psychology

Core Marketing Skills

You do not necessarily need a degree, but better opportunities exist for graduates. Desirable degrees include digital marketing, advertising, or communications. Marketing employers are also looking for a particular skill, relevant attributes, and experience. 

To be successful, you should be able to build relationships, be able to work under pressure and use your creative side for problem-solving. A flair for creative ideas to communicate with your chosen audience will be an advantage.

If this sounds like you, an exciting career in marketing is waiting.

Key Responsibilities for a Marketing Job

  • Identifying new potential clients
  • Supporting sales teams in generating leads
  • Creating campaigns with the advertising team
  • Developing budgets
  • Managing advertising campaigns
  • Organising trade shows
  • Representing the business at conferences
  • Evaluating marketing strategy
  • Researching competitors
  • Creating social media content

What to expect in a Marketing Job

Marketing provides many opportunities and can cover various industries. You can work across the UK or anywhere in the world. Jobs may primarily consist of office-based work, but you also may need to travel to visit other clients. If you want a fast-paced career and work in an exciting environment, marketing is a perfect choice.

Recommended Marketing Jobs

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How to get Marketing Jobs

Our advice on how to get a Marketing job is to focus on preparation and personalisation.

Preparation

This occurs before you write a CV cover letter or complete a Marketing application. If you have not held a Marketing position before, it will help to research the industry and review what a typical career path might look like. If you have held a Marketing role, focus your research on the company where you are seeking employment.

Valuable resources that will help you learn about the employer include the company’s career page, social media page, blog, job ad, and job description. Helpful information will consist of the company’s mission statement, values, and vision. You could also use an employer review site to gain insights on average salaries, what current employees say about the company culture, and what it is like to work for the organisation.

Personalisation

You are now in a position to use what you have learned in your Marketing CV, cover letter, and application. You should personalise each Marketing application, cover letter, and CV; prioritising job skills and relevant experience and providing examples that show you have similar values and goals.

This pre-application stage is a crucial step in how to become a Marketing in the UK. It puts you in a superbly informed state, ready for forthcoming telephone, video, or in-person interviews.

Students: How to Become a Marketing 

As with all professions, choose your study topics carefully. Review the qualifications needed to be a Marketing and the subjects you will need to enrol in certification courses, higher education, or online courses. 

Aligning your study subjects

The more closely you align your study subjects with your career path, the more likely you will be to have projects and modules that you can refer to and show a prospective employer that you have practical or theoretical Marketing experience.

How to get Marketing Experience

What does it take to be a Marketing? The best way to find out is to get work experience, which will be invaluable when applying for Marketing jobs. You can learn how to be a successful Marketing through internships, apprenticeships, or volunteering for a local business.

How to be a Marketing Part-Time 

If you are wondering how to get into Marketing part-time, there are several possibilities. You might find a new employer looking for a part-time Marketing or find your existing employer is amenable. Often companies recognise the value of flexible hours and having more staff at work during busy times of the day. 

Marketing freelance work

If you have impressive Marketing qualifications and experience, you could take on the challenges of working freelance with control over your schedule.

Making a Career Change

How to start a career in this profession if you work in another industry may require studying for qualifications online and focusing on transferable skills when writing your CV and attending job interviews.