Career Advice for a Marketing Manager

Marketing managers drive the visibility of a company brand and products by overseeing all marketing activities. They create marketing strategies, identify potential new customers and develop new campaigns to promote company brands. Marketing managers will manage various people to ensure that all activities fit into the company brand and marketing objectivities.

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How to Become a Marketing Manager

Choosing your career path and learning how to become the person you aspire to be is not always straight forward; getting a job in your chosen industry will take dedication, focus and the right qualifications.

When you have chosen the career path you wish to follow, you will need to learn how to become a Marketing Manager

Should you wish to work as a Marketing Manager you will need to evaluate what courses are required, their cost and what qualifications you need. It is important that you also assess whether you have the right credentials from a personality point of view, what the demands of the job are and whether they complement the lifestyle that you desire.

Another factor to consider, should you wish to fulfil your career aspirations, is the number of jobs you will need to have to reach your ultimate job, and the length of time it will take to reach this goal.

Common Qualifications for a Marketing Manager

  • 2 or 3 A Levels
  • Degree in Business Management, Marketing or related
  • Marketing Manager Degree Apprenticeship

Key Responsibilities for a Marketing Manager

  • Developing a pricing strategy for new products
  • Researching market trends
  • Identifying potential new clients
  • Supporting the sales team with lead generation
  • Creating promotional campaigns
  • Developing social media marketing strategies
  • Developing budgets for advertising campaigns
  • Organising trade events and company conferences
  • Promoting brand awareness
  • Managing marketing team

What to expect as a Marketing Manager

Marketing managers are responsible for all the marketing activities within an organisation. They oversee the marketing team, develop and create advertising campaigns and strategies and promote the company brand. To be successful in this career, you will need excellent communication and management skills and adapt to changing markets.

Recommended Marketing Manager Jobs

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How to get Marketing Manager Jobs

Our advice on how to get a Marketing Manager job is to focus on preparation and personalisation.

Preparation

This occurs before you write a CV cover letter or complete a Marketing Manager application. If you have not held a Marketing Manager position before, it will help to research the industry and review what a typical career path might look like. If you have held a Marketing Manager role, focus your research on the company where you are seeking employment.

Valuable resources that will help you learn about the employer include the company’s career page, social media page, blog, job ad, and job description. Helpful information will consist of the company’s mission statement, values, and vision. You could also use an employer review site to gain insights on average salaries, what current employees say about the company culture, and what it is like to work for the organisation.

Personalisation

You are now in a position to use what you have learned in your Marketing Manager CV, cover letter, and application. You should personalise each Marketing Manager application, cover letter, and CV; prioritising job skills and relevant experience and providing examples that show you have similar values and goals.

This pre-application stage is a crucial step in how to become a Marketing Manager in the UK. It puts you in a superbly informed state, ready for forthcoming telephone, video, or in-person interviews.

Students: How to Become a Marketing Manager 

As with all professions, choose your study topics carefully. Review the qualifications needed to be a Marketing Manager and the subjects you will need to enrol in certification courses, higher education, or online courses. 

Aligning your study subjects

The more closely you align your study subjects with your career path, the more likely you will be to have projects and modules that you can refer to and show a prospective employer that you have practical or theoretical Marketing Manager experience.

How to get Marketing Manager Experience

What does it take to be a Marketing Manager? The best way to find out is to get work experience, which will be invaluable when applying for Marketing Manager jobs. You can learn how to be a successful Marketing Manager through internships, apprenticeships, or volunteering for a local business.

How to be a Marketing Manager Part-Time 

If you are wondering how to get into Marketing Manager part-time, there are several possibilities. You might find a new employer looking for a part-time Marketing Manager or find your existing employer is amenable. Often companies recognise the value of flexible hours and having more staff at work during busy times of the day. 

Marketing Manager freelance work

If you have impressive Marketing Manager qualifications and experience, you could take on the challenges of working freelance with control over your schedule.

Making a Career Change

How to start a career in this profession if you work in another industry may require studying for qualifications online and focusing on transferable skills when writing your CV and attending job interviews.