Digital Marketing Executive in London

Location: London
Salary: Hidden
Recruiter: Humble Grape
Job Hours: Full-time

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Humble Grape & Vivat Bacchus - Digital Marketing Manager 

(London based with some Hybrid WFH)

Humble Group Is a dynamic and rapidly growing wine bar and restaurant group in London. 

With a strong focus on quality and customer satisfaction, we are now seeking a talented Digital Marketing Manager to join our small yet dynamic Marketing team for Humble Grape and Vivat Bacchus. This role presents an exciting opportunity to lead and evolve our CRM, Social Media, Website, and SEO strategies, contributing to the growth and success of our brands during a celebratory time as Humble Grape commemorates its 15th anniversary.

Position Summary

Reporting to the Marketing and Communications Manager, the Digital Marketing Manager will play a pivotal role in driving targeted CRM initiatives, developing and managing Social Media strategies & campaigns across all channels, enhancing our online presence through SEO optimisation, and spearheading innovative digital marketing campaigns. With a focus on improving our website's performance and expanding our reach, the ideal candidate will bring a blend of strategic thinking, creativity, analytical skills, and a passion for the hospitality and wine industry.

Key Responsibilities

  • Digital Strategy and Execution

  • Collaborate with the Marketing Manager to develop and implement comprehensive digital strategies and campaigns, encompassing messaging, targeting, budget allocation, and objective setting

  • Provide strategic recommendations across various digital channels to maximise brand visibility and revenue generation.

  • Social Media Management

  • Work with the Marketing Manager to develop and implement Social Media Strategies across all brand channels, including Instagram, LinkedIn, Tik Tok and Facebook 

  • Generate dynamic content with the teams and post regularly to all channels 

  • Have your finger on the pulse of Social Media Trends to constantly post relevant content 

  • Social Ad Management and strategic targeting across all channels to drive conversions and ROI 

  • Create in-depth monthly reports, emphasising strategic success and recommendations 

  • Website Management and Optimisation

  • Oversee day-to-day website management activities to maximise conversion points and enhance user experience.

  • Continuously monitor website performance and identify opportunities for improvement.

  • SEO Management and Content Creation

  • Conduct keyword research and implement SEO strategies to improve search engine rankings and drive organic traffic.

  • Work with the Marketing Manager to produce regular blog posts with strong copywriting skills to support ongoing SEO optimization efforts.

  • Ensure our Google Business listings are up to date and optimised

  • Paid Advertisements and PPC Campaigns

  • Research, set up, and manage PPC campaigns to maximise conversions and ROI

  • CRM Management

  • Work with the Marketing Manager to plan and manage CRM campaigns, including database segmentation and customer targeting

  • Ensure all automation is optimised to maximise conversions

  • Utilise CRM data to personalise communications and drive customer engagement.

  • Online Wine Shop Development

  • Work on developing and enhancing the online wine shop on the Shopify platform, ensuring a seamless shopping experience for customers.

  • Skills & Experience

  • Minimum 1-2 year experience in a similar role, preferably within hospitality

  • Strong understanding of digital & social marketing principles and strategies.

  • Strong interest and passion for working within the wine and hospitality industry.

  • Excellent data analysis skills with the ability to derive actionable insights from marketing data

  • Experience in developing, running and analysing digital & social campaigns across multiple channels

  • Proficiency in HTML and familiarity with marketing software such as Google Business Tools, Klaviyo, Squarespace, Metricool, and Shopify.

  • Motivated self-starter with a proactive problem-solving mindset, adept at adapting to change, and skilled in effective collaboration across diverse teams.

  • Proven success with SEO strategies

  • Experience running paid promotions and managing PPC campaigns

  • Proactive work ethic with the ability to take ownership of projects and work self-sufficiently

  • Desire to develop and enhance skills and knowledge within the digital marketing field.

  • About Humble Grape

    Whether you’re an ABC, simply red fan, or crisp whites only, Humble Grape is not here to tell you how to enjoy your wine, or pass judgement on your personal preferences, after all, every palette is different. But what we are big believers in is, the more you taste, the more you know. And this philosophy, along with a passion for sustainability, is how Humble Grape burst into being.

    Our shelves (in-store and virtual thanks to our online shop) are stacked with 400 sustainable wines imported directly from our cherished “Hero Producers”, many on an exclusive basis so cannot be found anywhere else in the UK.

    Not all heroes wear capes…some press grapes. And these independent winemakers from small-production, family-run, organic vineyards around the world champion biodynamic, organic and / or sustainable winemaking.

    These boutique producers are the heart of the Humble Grape family. They visit the venues to train the Humble Grape team face-to-face, building a mutual respect and rapport and passing on their enthusiasm and love for their product.

    Spread across London, each Humble Grape venue in Battersea, Fleet Street, Liverpool Street, Islington and Canary Wharf has its own distinct personality and encapsulates all the things your local wine bar should be. Relaxed, understated and, crucially, run by people who don’t simply know their stuff, but are wine enthusiasts who embrace the opportunity to share their knowledge, make recommendations and showcase the beauty in each bottle.

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