Email Marketing Manager in Slough

Email Marketing Manager in Slough

Location: Slough

Salary: £35,000.00 - 38,000.00 per year

Recruiter: ECareers

Date Advertised: 2022-01-15

Email Marketing Manager Location: Slough, BerkshireSalary: £35K to £38K PAContract: Full Time, PermanentHours: Monday to Friday (8:30am - 5:30pm OR 9:00am - 6:00pm)We are e-Careers and we are recruiting! An exciting opportunity has emerged to join one of the UK’s largest training providers.We are looking for an Email Marketing Manager to join the business, and our fast-growing marketing team to take its success to the next level.Email Marketing Manager - The Role: You will be responsible for the strategy and execution of the daily marketing emails and lifecycle and targeted/segmented campaigns.In this role you’ll be expected to work with the marketing team to identify, prepare and deliver appropriate and engaging content and marketing messages to their target market groups.Your primary goal is to acquire, retain, and convert customers!Key Responsibilities Take ownership in planning and managing high-volume, segmented email marketing campaignsWork closely with the Marketing team to ensure we are delivering the most up to date offers, promotions, advice and tips to our customer baseProvide regular and detailed campaign reporting on all commerce CRM activitiesTake responsibility for all aspects of the Email marketing process (planning, briefing, amendments, testing, sign off and deployment)Create and send a busy schedule of email campaigns (design, drafting copy, pulling target lists, load into our system)Create email strategies aligned with customer life cycle stages (acquisition, current, retention and win-back)Ensure emails adhere to email best practice regarding links, content, deliverability, device optimisationMonitor performance of campaigns and provide reports to identify trends and actions to drive performanceGrow and maintain our email list organicallyEnsure emails are GDPR compliantManage relationships with our Email Service ProviderEmail Marketing Manager - What we need from you: You will possess project management skills, have excellent attention to detail, and have outstanding interpersonal skills to work under their own initiative at the heart of a vibrant and busy digital environment.Essential An eye for design is a necessity in this rolePossess outstanding interpersonal skills, allowing you to work confidently under your own initiativePossess Project Management skills, displaying your excellent attention to detailBe a strong team player, hard-working with can-do attitudeHave an understanding of GDPR and Privacy legislationHave knowledge of HTML and technical aspects of email campaignsDisplay excellent written communication and copywriting skills across emails and landing pagesDisplay impeccable written English along with excellent communication skillsAnalytical skills with an understanding of key email marketing KPIsDisplay the ability to use data to drive decision making.Have solid experience (2+ years) in email marketing within an e-commerce business (preferably in the EdTech sector)Have demonstrable technical experience using a CRM or third-party software for Email Campaigns i.e.; Force24, Pardot or MailchimpHave previous experience managing successful email campaigns for SMEs, prioritising business results i.e.; sales and lead generation.Are process oriented with an aptitude for building out workflows and communication schedulesHave the ability to use your own initiative, think proactively and share ideasIn addition to this we would love it if you Had previous experience using Excel and Google AnalyticsWhat we offer you! 28 days Holiday (Including Bank Holidays)Employer pension contributionTraining and Development opportunitiesRide to Work scheme (Evans)Refer-a-Friend employee schemeThis is a really great role where you can bring your experience and passion to the role to make a huge difference for the business. If you feel you have the skills and experience to be successful within this role, click on APPLY today! No agencies please.
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