GTM Marketing Manager in London

GTM Marketing Manager in London

Location: London

Salary: Hidden

Recruiter: Intuit

Date Advertised: 2022-01-15

Overview We have an exciting opportunity to make a real impact in the lives of Small Businesses in the UK. The successful candidate will help to drive adoption of QuickBooks ‘Manage People’ solutions including Payroll and QB Time, by delivering unified messaging strategy andgo-to-market approach for the products.You will help to define key target segments and benefit-led messaging, optimal channel plans to reach target customers and manage website performance to optimize conversion. With a focus on gaining deep customer insights, you will work to deliver amazing end-to-end experiences throughout the small business funnel, in partnership with Brand, Performance Marketing and Product Marketing. We are looking for a talented marketing manager to take on this core role and deliver transformational growth.You will likely have a strong background in B2B marketing with excellent knowledge and experience across content strategy and execution, project management, omnichannel campaign orchestration and analytics. What you'll bring Experience of T-shaped leadership and strong collaboration with teams to achieve joint business goals5+ years marketing experience, including exposure to SaaS or B2B technology roleGood understanding of both digital marketing and inbound strategies as well as more traditional channels (PR, events, etc.)Commercial and results-driven mindset with a getting things done mentalityProven ability to lead data-driven, integrated, multi-channel campaigns, working within fixed budgetsTrack record of success in digital marketing; experienced with user funnels, testing and analyticsExcellent strategic thinking and creative problem solving skills, ability to glean insights, develop a vision and make it come to life with actionable plansExperienced in turning value proposition and messaging frameworks into customer facing winning campaignsCustomer focused; holds self-accountable for identifying and leveraging big customer insights to drive growthPositive, can-do attitude with exceptional written and verbal communication skillsStrong commercial acumen, linking campaign performance to tangible commercial results and ROI How you will lead Manage the delivery of ecosystem campaigns through creative agencies and partners, allocating and optimizing budget effectively to ensure delivery of targetsDevelop a unified benefit-led messaging strategy across all product lines in collaboration with product Marketing and Brand leads to deliver key business objectives driven by deep customer insights.Identify targeting opportunities based on customer & market insights and develop hyper-targeted cross-channel campaigns to reach new customers.Review and optimize website and channel performance in partnership with Analytics and Web teams to increase page performance and site conversion rate.Become the Small Business champion; building deep empathy by exploring customer/market data and audience motivations to drive the value proposition, promotions and messagingWork closely with Product Marketing to proactively recommend how upcoming feature releases can be incorporated into acquisition plans.Ongoing analysis of market landscape and competitor activity to recommend innovative, hypothesis-driven approaches to attract and win new customersEstablish and execute a rapid testing approach to messaging and channel optimisation to drive commercial results.
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