Marketing Automation Manager in London

Location: London

Salary: Hidden

Recruiter: Intuit

Job Hours: Full-time

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Company Overview

Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide with TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

We are looking for a talented Marketing Automation Manager to join the QuickBooks UK Marketing team . Reporting into the Senior Marketing Automation Manager, you will work closely with the segment leads to create and execute best-in-class campaigns to help deliver our ambitious acquisition, retention, and revenue targets. This role is ideal for a tech-savvy marketer who excels in designing & building powerful email campaigns, enjoys working with various MarTech tools, and is obsessed with data to deploy cutting-edge marketing programs that delight customers and accelerate our business growth.

Qualifications

2-4 years of hands-on experience with marketing automation tools (preferably Eloqua and SalesForce) for SaaS, apps, or similar online or eCommerce services or products

Proficient in using Braze (highly desirable)

Subject matter expert in email best practices, deployment, subject line testing and send-time optimization

Proficiency with templating languages to implement dynamic content in emails

General understanding of relational databases

Understanding of HTML for email design edits

Knowledge of SiteCatalyst and Tableau (or similar tools) is a plus

Ability to thrive in a high-volume and fast-paced environment

Highly organized and detail-oriented

Ability to translate business requirements into technical requirements and vice-versa

Balanced individual who brings ‘can do’ motivation to work every day; without direction, gets started and proactively thinks about what needs to come next

Outstanding communication skills with the ability to clearly present ideas, updates and results to business partners on various levels

Outstanding team player with a client partnership mindset to interact effectively with technical and non-technical colleagues

Responsibilities

Develop & execute campaigns in Eloqua to drive scalable improvements to customer lifecycle management. Ensure all new capabilities integrate with existing technology and processes.

Leverage CRM tools to continuously optimize performance & campaign workflows across the customer lifecycle using structured automated processes such as data augmentation, lead scoring, propensity modeling, etc

Increase the reach & effectiveness of customer communications to drive product engagement through a well-coordinated mix of emails, social ads, SMS, push notifications, in-product prompts, on-site prompts, etc using the Eloqua & Braze platforms.

Build and execute a testing roadmap to continuously test and learn and drive innovation across the campaigns

Work closely with Marketing Automation Manager counterparts in other countries to gather insights and share learnings

Ensure data and reporting is accurate - Manage data connections and reporting capability into Eloqua & Braze

Explain performance against targets - build dashboards to enable marketers to assess results against expectations – improving channel/program effectiveness

Build and document processes for delivering and optimizing effective campaigns & programs by partnering with design teams to translate marketing requirements into email functionality, as required

Design, develop and execute new marketing assets to support campaigns and manage pre- and post-deployment testing and QA to drive improved customer engagement.

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About Intuit

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Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. Serving millions of customers worldwide with TurboTax, QuickBooks, Credit Karma and Mailchimp, we believe that everyone should have the opportunity to prosper and we work tirelessly to find new, innovative ways to deliver on this belief.

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