Marketing Automation Specialist in Basingstoke

Marketing Automation Specialist in Basingstoke

Location: Basingstoke

Salary: Hidden

Recruiter: Tech Data

Date Advertised: 2022-01-15

Job Purpose: The Marketing Automation Specialist position will assist with the development and delivery of automation campaigns and strategies. This individual will pursue continued learning of Marketing Automation best practices to enhance the execution of Tech Data and Vendor branded campaigns and maximize customer value and campaign results. This role will support multiple B2B business units and digital marketing activities.Accountabilities:Prepare modern marketing emails and campaigns based on Marketing Automation processLead delivery of web based campaign approaches and assets around AEM platformPerform QA process for emails, landing pages, forms, and other automation piecesAssist with data hygiene, system maintenance and lead managementAssist in list management (Data List and imports)Monitor program performance and develop necessary reports/reporting structureParticipate in strategy, customer journey design and content development for new campaignsSupport program development for all business unitsParticipate in setup of A/B testing of Marketing Automation programsParticipate with continued assessment of new platforms and integrations to enhance Marketing Automation performanceParticipate in cross-functional digital marketing projects that include Marketing AutomationKnowledge Skills and Experience:Bachelor’s degree in Computer Science, Business/Marketing Operations or equivalent experience8 plus years experience in marketing space with a technical focusLooking for experience of Marketo, Hubspot, Pardot or Eloqua - we are happy to train on our platform as part of on-boarding2 year (or more) AEM or similar experience2 years experience of monitoring and using data to adopt data-driven marketing decisions and campaign plansExperience participating in planning integrated digital marketing plansUnderstanding and proven practice of the following tactics: testing frameworks such as, deliverability, A/B split testing, and trackingProblem solving ability and consideration of process improvementsExcellent organizational and communications skills with a strong attention to detailWeb development and digital design skills (HTML preferred, but not required)Knowledge of Google Analytics Tag Manager, Google Universal Analytics and general web tracking desirable#LI-POSTCultural Competency Requirements: Within Tech Data diversity is one of our fundamental shared values. We are a multi-cultural environment and we pride ourselves on being a welcoming place of work where we celebrate inclusion and champion people from a multitude of backgrounds.Join our team to connect the world with the power of technology!
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