Marketing Manager in Chatham

Marketing Manager in Chatham

Location: Chatham

Salary: £43,000.00 - 47,000.00 per year

Recruiter: EMR

Date Advertised: 2022-01-15

A leading financial services provider based in Kent is seeking a Marketing Manager to deliver both B2C & B2B marketing communication and campaigns.Responsibilities: Develop and implement multi-platform marketing strategy and plan, in line with corporate and brand direction to improve customer acquisition, activation and retentionApply best practice and knowledge to ensure the effective design and on-time delivery of high-quality marketing campaignsDefine the best activation and delivery channels to ensure highest marketing ROI is consistently deliveredCreate, edit and deliver external communications and article contentLead ongoing market research & competitor analysis and make recommendationsContinuously review the communications strategy for all savings product lines and align plans to relevant and targeted campaignsImplement measurement and track the effectiveness of all campaigns to improve ROI through the optimisation of marketing activitiesRequirements: Experience of planning and running successful campaigns in a regulatory environment is preferred but not essential An understanding of savings or lending products would be an advantagePrevious experience across marketing communications through multiple diverse channels is essentialTrack record of generating and writing content is essentialPrevious experience of working in a business-to-business and/or B2C communications role is desirableUK experience essential
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