Loyalty and Engagement Marketing Executive

Job Description

Loyalty & Engagement Marketing Executive

Reporting of the Role

This role reports to the Acquisition, Loyalty & Engagement Marketing Lead

Overview of job

As a Loyalty and Engagement Marketing, you will be responsible for developing and implementing strategies to drive user loyalty and engagement with the Global Player app. Global Player is the home to the UK’s biggest and best-loved radio stations; Heart, Classic FM, Capital, Smooth, Gold, LBC, Capital Dance, Capital XTRA, and Radio X, plus expertly selected podcasts, playlists, and more.

You will work closely with multiple key growth teams in the business, including Product, Brand Marketing, Digital Managing Editors, Design, Analytics, and Technology, to manage projects and develop growth-focused marketing campaigns to maximise user engagement with Global Player. You will ultimately focus on driving repeat user engagement with our products, and spending more time with us when they do.

3 best things about the job

• Being an important part of a high-functioning and fast-paced team where you can see tangible results in almost-real-time.
• Constantly learning new digital tools, platforms and skills!
• Developing and managing marketing campaigns from start to finish.

Measures of success –

In the first few months, you would have:

• Been trained on the crucial tools and platforms used by the team e.g. Braze, Movable Ink and Taxi for Email.
• Built a sound understanding of our brand's tone of voice, goals, and opportunity for growth.
• Built good relationships with key partners internally (Product, Brand Marketing, Digital Managing Editors, Analytics, etc) and externally with technology partners and agencies.
• Began creative development and execution of email, push notification, and in-app marketing.

Responsibilities of the role

• Execute and manage lifecycle, triggered and automated omnichannel marketing campaigns for Global Player, using email, push notifications, and in-app, as well as utilising content, social, customer service and programming team marketing channels to extend messaging reach.
• Develop campaign ideas and creative production, including new ideation, project plans/timelines, writing visual briefs, copywriting and quality checking.
• Responsible for managing the user growth for multiple radio brands and products within the team, this includes building strong relationships with key stakeholders to build on existing campaigns or ideate new opportunities.
• Embrace a test, learn, and optimise attitude, continuously building upon knowledge and driving performance across all campaigns.
• Confidently analyse user data and engagement, pulling out key themes, presenting findings and making recommendations for next steps.
• Crafting focussed, entertaining and critically-thought-through copy to engage users and drive actions that meet business-specific goals.
• Support the development and execution of our user lifecycle communications touch points across onboarding, in-life, and win-back. This includes strategy support, executing set-up and monitoring progress, to optimise our user's retention and LTV.
• Contribute to accurate weekly, monthly, and quarterly reporting against KPI's, providing clear feedback on issues and suggesting areas of improvement to drive performance metrics.
• Guidance and instruction on email best practices and legislative compliance to Insights, Programming, Brand Marketing, and Commercial teams.
• Underline all projects and campaigns with compliance, data management, and GDPR in mind. Including but not limited to data and consent management and monitoring.

What you will need

The ideal candidate will be proactive and willing to develop and implement innovative solutions, capable of the following:

• Minimum of 2 years of experience working in a CRM, Marketing, or Growth environment. Entertainment, media or app background is a plus.
• Strong copywriting and quality-checking ability across multiple brands and project guidelines
• Confidence in analysing data, pulling out key themes, presenting findings and making recommendations and both campaign and commercial level.
• Excellent understanding of CRM marketing best practices.
• Experience in setting up marketing automation, A/B tests, and personalised communications.
• Confidence in project management, from ideation and planning to execution and monitoring.
• Thrives in a fast-paced campaign environment.
• Self-starter with lots of ideas to optimise performance.
• Excellent organisational and planning skills.

Everyone is welcome at Global

Just like our media and entertainment platforms are for everyone, so are our workplaces. We know that we can’t possibly serve our diverse audiences without first nurturing and celebrating it in our people and that’s why we work hard to create an inclusive culture for everyone. We believe that diversity will set us apart, so no matter what you look like, where you come from or what your favourite radio station is, we want to hear from you.

We will always seek to make appropriate adjustments to the recruitment process and workplace to be fully inclusive to people with different needs and working styles. If you require us to make any reasonable adjustments for you or to disclose a condition, please email [email protected]