Senior Journalist, Growth Editor Weather

Package Description

Job Reference: 14181

Band: D

Salary: £37,845 - £47,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

Contract type: 12 month attachment/FTC - Shift pattern

Location: Office Base is Cardiff. This is a hybrid role and the successful candidate will balance office working with home working.

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

• Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
• Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
• Benefits - We offer a negotiable salary package, a flexible 35-hour working week for work-life balance and 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

Freelancers are eligible to apply for an internal role if they are on a Worker Contract and they have worked continuously for 6 months. If they have worked for less than 6 months continuously or have a break of 3 weeks or more between engagements, they must seek Divisional HR approval to apply for an internal role prior to submitting an application.

If they are unsure which contract they are on, they can speak to their booker or the HR BP, however if it helps - both a PAYE freelance or Modus Gross contract is considered a Worker contract and covered by the Worker terms found here.

Job Introduction

The Digital Growth team is a multi-disciplinary team that aims to increase the reach and impact of BBC News and Weather digital output.

We are looking for a creative and self-starting Senior Journalist to work with our Weather team, and collaborate closely with News planning and on-the-day teams to strengthen our digital output. We want to ensure we’re maximising reach and engagement on and off-platform, using data from multiple sources.

The successful candidate will have in-depth knowledge of all aspects of digital publishing, including audience acquisition, search and social best practice, online analytics, and will be familiar with differing audience motivations when consuming news and weather content.

Although Weather will be the main focus of this role, the successful candidate will also contribute to other core Digital Growth Team activities, e.g. compiling and sending daily search and social listening emails about the day’s news agenda and/or attending planning and commissioning meetings on the team’s behalf.

Main Responsibilities

• Input real-time audience weather and weather-related information trends to the Weather team (daily, weekly, monthly) as well as medium-term and longer-term audience development opportunities (tactical and strategic).
• Maintain a Weather search calendar which supports weather teams in their editorial planning and maximises audience to evergreen content.
• Provide audience insight, story ideas and a pre- and post-publication optimisation advice to ensure we’re meeting audience needs and maximising the visibility of Weather content.
• Analysing performance of content published and feeding this back to relevant teams to inform the next stages of Weather’s digital content development.
• Collaborate with the Climate & Science team on relevant stories.
• Strengthen the BBC’s data-informed culture – by providing training as required and supporting use of data and insights at all stages of the content production and publication process.
• Collaborate with Product teams on strategic growth initiatives and developments.

Are you the right person?

• Expertise in Search Engine Optimisation and experience of creating content for a mix of social platforms.
• Proficiency in data analysis, with a high level of numeracy. Experience of online analytics, tools and dashboards, such as Chartbeat, Google Analytics/Adobe Analytics, Google Trends and social listening tools, and the ability to translate data into editorial action.
• Editorial experience and understanding of content production, formats, user needs, newsroom and editorial workflows and daily deadlines.
• Commitment to diversity and inclusion in the team’s work, and its output.

About the BBC

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours here.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here.