Marketing Salaries

Average Salary: £39,796.64

Min: £16,500.00 Max: £73,736.00

Average Marketing Salary in UK: £39,796.64

The average Marketing salary is £39,797.
Working in Marketing you can earn between £16,500 and £73,736.
The starting salary for junior Marketing jobs is £16,500.
The hourly pay range for Marketing jobs is £7.93 to £35.45.

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Marketing can cover a diverse field of industries with marketing required across most businesses. You will find plenty of opportunities in mobile, media, and direct marketing. Marketing jobs generally consist of either working for a company within their marketing department (in house) or working for an agency with a range of clients.

Jobs in the industry can range from digital marketing roles and brand management to media planning and communications and public relations. You can choose to work in advertising, affiliate marketing, or marketing sales, so you can find a job that suits your areas of interest.

The marketing industry is highly competitive and can offer high salaries when working for large advertising corporations or big brands. Your level of salary will depend on your experience and any particular skills you have in marketing mediums.

The average marketing manager salary is £43,800, reaching £79,900 for people with lots of experience. An account marketing manager can earn £46,000, and executives in large agencies or those working for premium brands can make significantly more.

Core responsibilities in Marketing

The core responsibilities in marketing jobs will involve helping your business or clients connect with their customers by using various techniques. You will be promoting brands or specific products to potential and existing customers. 

A marketing job will cover several processes and mediums to connect with your customers, including digital content, events, and social media marketing. You will need to make your company stand out among competitors, so you will be using creative ideas to produce unique marketing campaigns.

Core Marketing skills

You do not necessarily need a degree, but better opportunities exist for graduates. Desirable degrees include digital marketing, advertising, or communications. Marketing employers are also looking for a particular skill, relevant attributes, and experience. 

To be successful, you should be able to build relationships, be able to work under pressure and use your creative side for problem-solving. A flair for creative ideas to communicate with your chosen audience will be an advantage.

If this sounds like you, an exciting career in marketing is waiting.

What to expect from a career in Marketing

Marketing jobs are available across a variety of industries and will allow you to work anywhere in the UK or across the world. You should be prepared to work to tight deadlines, and you will primarily work in an office with some travel if you need to visit clients or attend events.

Marketing is a fast-paced and highly creative industry, so you will be working in an exciting environment that is sometimes stressful but rewarding. You will have access to the latest communication technologies and some cutting-edge advertising techniques making this a dynamic career choice.

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Marketing Salaries by Region

Compare Marketing salaries across different regions

Region Salary
East Midlands £34,815.44
Eastern £38,056.57
London £46,171.00
North East £32,750.49
North West £35,938.28
Northern Ireland £33,155.08
Scotland £34,435.56
South East £37,535.29
South West £36,483.89
Wales £37,981.69
West Midlands £37,341.07
Yorkshire and the Humber £33,813.64

Top Paying Locations for Marketing Jobs in the UK

The average salary for Marketing professionals in the United Kingdom is significantly influenced by location. The general region and area will affect your base salary in Marketing jobs. However, you are not alone if relocating is not something you want to consider, and it doesn't mean that you can't make a higher income.

For example, you could choose to work for a Marketing business that is city-based. While London leads the way, working for employers located in cities such as Birmingham, Manchester, Edinburgh, Reading, Leeds, and Cardiff will help you earn higher wages per year, compared to companies situated in smaller villages and towns.

Marketing Professional Development

The answer to 'how much do Marketing professionals earn?' can only be answered by considering where along the career path the individual and job title sit. The total year's experience in the Marketing sector will change what the employer is prepared to offer. An entry-level Marketing salary will be the lowest, followed by fully qualified workers, senior-level staff, and management.

While you can expect a starting salary for Marketing workers to be at the bottom of the pay scale, graduates with a relevant qualification have a higher worth, commanding a better starting salary. UK training opportunities are plentiful, so even if attaining a university degree is out of the question, increasing your skills through workshops and online courses will help you raise the money you can earn a year in your chosen role.

How much are Marketing professionals paid? Our data and graphs give you guidance on the wage range and earning per annum for junior, intermediate, and senior roles. 

Marketing Work Experience

Gaining Marketing pre-entry work experience can be crucial in helping you secure employment and a decent rate per hour. Work placements, internships, apprenticeships, shadowing, and vacation work can all help you gain the experience you need. If you cannot find work experience in the Marketing industry, you might be able to show potential employers that you have acquired transferable skills elsewhere.

Marketing Working Hours

As with all business sectors, the working hours in Marketing will affect what you earned during the month. Small, medium, and larger firms may pay a higher overtime rate or offer more money if you work unsociable hours, such as evenings, nights, weekends, and national holidays.

Salaries of part-time, full-time, permanent, temporary, and contract staff all differ and will affect your decision on whether you are earning fair compensation.

Marketing Salary Negotiations

Before you enter salary negotiations with employers, hiring managers, or the head of HR, it pays to get prepared. Compare the salaries for the Marketing sector on this page to help determine what you are worth. You can perform a salary search for different job titles and locations.

It is worth remembering that you can profit from more than just financial benefits and performance-related commission. Is a high salary in the UK worth more than the freedom to work from home, have more paid holiday, a gym membership, or have private healthcare benefits?

Marketing Job Search

Are you looking to start your new career today or find a better paying job? Make a job search or set up job alerts and get notified the moment employers list their vacancy.

List of all Marketing Salaries




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Digital Marketing

Marketing Communications

Public Relations (PR)