Welcome to the home of the UK's leading automotive sales, service, parts and contact centre training experts.

Our training and software solutions have been developed over the past two decades for dealers, dealer groups and manufacturers.

We provide a comprehensive portfolio of business improvement solutions in the form of software products and packages.

Our suite of training, software and outsourcing solutions work in isolation or in perfect harmony to identify and increase sales opportunities in your sales, service or parts departments through three key personal communication channels; telephone, face-to-face and online. We provide expertise in the six following specialist areas:

Telephone

Online

Retention

Face to Face

Leadership

Recruitment


We adhere to the same principles of openness, transparency and accountability which are at work in automotive retailers up and down the country so you can be confident our products and training programmes are delivered with the utmost integrity.

We call our approach the FAIR Advantage structure.

FOCUS - We work to a specific client defined brief with definitive and achievable objectives

ACCOUNTABILITY - Our programmes are outcome focused so we set objectives for the delegates and for ourselves as we believe training should be fully accountable

INTEGRITY - All our training is customer aligned, we are fully aware of manufacturer expectations as well as the Financial Conduct Authority’s (FCA) ‘treating customers fairly’ or TCF principles so there are no unfair techniques in our training programmes

RESULTS - We keep going until the results come