Chief Executive Officer in Northamptonshire

Background

• Bambino Mio Ltd (BM) was created in 1997 by husband-and-wife team Guy and Jo Schanschieff as a purpose driven business converting parents to the important mission of using more reusable nappies.
• ‘We have made nappies that are better for babies, parents, and our planet. Now, we are leading a Re-Usable Revolution to free the world of single-use nappies, once and for all. We are fighting on behalf of the smallest of us to stop adding to the mess they might have to clean up in the future.’
• The benefits of Bambino Mio derive from this core purpose - from product quality, design and functionality to tangible savings over the cycle of usage of up to £700.
• Bambino Mio has created the market for reusable nappies, championing the cause, lobbying for its benefits, and raising awareness of the issues caused to the environment by traditional products.
• The business has always been committed to purpose led pragmatic growth and created a culture that reflects its core values. (Caring. Courageous. Committed. Customer Focussed. Collaborative. )
• The business has been awarded B Corp Status, has won 2 Queens Awards for Enterprise (International Trade and Sustainability), featured in the Sunday Times 100 fastest growing companies and was No 25 in Sunday Times Fastest Growing Exports as well as winning over100 consumer awards
• The business has three core products – reusable nappies, training pants and swim pants with additional associated products. The company has three channels. Retail, (it has sold in 50 countries with its largest market Germany followed by UK) Amazon, (UK and overseas), and its own eCommerce platform.
• A strategic review in June 2023 led to a re-launch of product, packaging, design, and website. In addition, the business created and outsourced operation in Holland to manage non-UK business and outsourced its fulfilment and logistics.
• The business now requires a new CEO committed to its purpose to drive it forward to meet its potential.

Responsibilities:

• Drive purpose-led growth: We are looking for someone for whom the importance of our mission is the foundation for success.
• Sales Leadership: Develop and execute a comprehensive strategic plan that builds profitable customer acquisition and satisfies the objectives of shareholders. Lead the organisation in identifying new market opportunities, expanding product offerings, and optimising distribution channels to drive revenue growth and market share.
• Operational Excellence: Oversee all aspects of day-to-day operations, including production, supply chain management, sales, marketing, finance, and human resources. Build systems as appropriate that will improve performance.
• Brand Development & Marketing: Drive brand awareness and customer engagement through innovative marketing strategies, product positioning, and brand messaging. Build a best-in-class eCommerce experience, including brand and product advertising, content, PR, CRM, partnerships, and any other owned touchpoint.
• Product Development: Continuously enhance product offerings through on-going evaluation of all aspects of manufacture, supply chain and warehousing as appropriate. Develop realistic innovation and product enhancement plan.
• Sales & Distribution Strategy : Develop and implement effective sales and distribution strategies which rebuilds core retailer relationships both in the UK and internationally, developing new partnerships as appropriate. Grow and develop Amazon channel.
• Financial Management : Manage the company's financial performance, including budgeting, forecasting, and financial reporting. Monitor key financial metrics and implement strategies to ensure profitability, cost efficiency, and sustainable growth.
• Leadership & Talent Development : Recruit, develop, and retain top talent across the company and provide inspirational leadership, mentorship, and guidance to create effective, energised, and happy culture.
• Managing Stakeholders: Ensure that business strategy is embedded throughout the business from shareholders and board through colleagues, stakeholders, and partners.

Skills & Experience

• Established Leader: Proven track record of successful leadership in senior executive positions within a consumer business or related sectors. Experience of working in small, ambitious PE backed brand would be ideal.
• International Sales Expertise: Experience in managing global sales operations, including relevant knowledge of diverse markets, cultural nuances, and regulatory requirements, to drive expansion and revenue growth worldwide.
• E-Commerce: Expertise in e-commerce sales strategies and operations, particularly in leveraging online platforms like Amazon to drive sales, enhance brand visibility, and optimise product distribution channels.
• Marketing & Brand Development : Demonstrable experience of all aspects of marketing mix, from brand development, advertising, partnerships, design, digital marketing, PR and CRM.
• P&L Management: Proficiency in managing profit and loss (P&L) responsibilities including budgeting, forecasting, financial analysis, and resource allocation to maximise profitability and ROI.
• Commitment to Purpose: Ability to demonstrate managing a purpose led organisation or relevant sustainability programmes.
• Flexibility: Ability to operate in small dynamic environment, react adaptively and be comfortable with managing operational complexity and detail.
• Strong Communicator: Ability to demonstrate track record in leading, focussing, and inspiring teams. Strong communication skills. Open and approachable, decisive, and fair. A sense of humour would be helpful!

The business operates currently to a hybrid model of 3 days in the office