Business Development Director in London

Business Development Director

Location: London

Reports to: VP of Business Development, Chief Operations Officer, Executive Creative Director, Snr.

Business Development Director(s)

Why choose Tag?

We are the long-standing, production partner of choice that has helped brands across borders and cultures for over half a century achieve their business goals.

With 2,700 experts in 29 countries across the world, we are a global team of collaborators, innovators, and motivators.

We pride ourselves on creating empowering, safe, and supportive environments for all our employees, regardless of race, gender, sexual orientation, ability, or any other defining factor.

We embrace difference through diversity of thought, experience, and expertise to maximise potential and bring the greatest benefits for our people and our clients.

We can’t bring big ideas to life without exceptional people.

At Tag, we respect individuality and the power of the collective.

We want people to be themselves, unafraid to voice ideas, no matter how big they are or who they come from.

In June 2023, Tag was acquired by dentsu Group, Inc, though we remain a distinct brand that is led by David Kassler, Tag Global CEO, headquartered in London.

As dentsu’s acquisition of Tag significantly expands content delivery capabilities, Tag’s expertise to deliver personalized, omnichannel content in real-time and at-scale for clients remains unparalleled across the entire customer journey, unlocking marketing effectiveness and efficiency.

Tag and dentsu bring together our innovation and technology infrastructure to help solve clients’ toughest challenges.

United in business acumen, we share similar core values, company culture, and embrace a vision “to be at the forefront of people-centric transformations that shape society”.

dentsu was founded over 120 years ago and proudly counts nearly 72,000 employees around the world.

Job Description

The primary purpose of a Business Development Director at Tag is to drive sales by building long-term and profitable relationships with new customers as well as growing revenues from existing clients.

As part of the Business Development team, you are responsible for elevating our market position within your target sector (advertising agencies) in order to secure profitable, long-term client relationships for the business.

You will also oversee and help manage our rep network as part of our channel sales efforts.

Proactive engagement in core business development activities is required to reach your set KPI’s and targets.

Strong communication skills, both verbal and written, and teamwork are also a vital part of this role.

A consultative sales approach is required to uncover opportunities, which are then matched with the relevant Tag service offering.

Job Qualifications:

• Undergraduate degree or college diploma in Business, Marketing or a related field (a combination of education and experience can be substituted)
• 5+ years’ experience in business development within the marketing, creative or production industries is essential, ideally selling to brands/advertisers and advertising agencies.
• Proven track record of exceeding customer satisfaction and sales results
• Urgency driven critical thinking, decision making and drive
• Excellent communication, negotiation and oral presentation skills.
• Strong proficiency in Microsoft Office - Excel, Word, Outlook, PowerPoint
• Experience working with Salesforce is required

Responsibilities

(* denotes an “essential function”)

• *Revenue Generation - Meeting or exceeding monthly and annual revenue targets through nurturing new business opportunities in both prospective and existing clients
• *Rep Channel – Overseeing our independent sales reps under the direction of VP of Business Development, COO and ECD. Ensuring that they are generating board flow and suitable opportunities for Tag as well as keeping them up to date on our services.
• *Sales – Dealing with initial client enquiries and then working alongside the Creative/Production team to develop, negotiate and close a winning proposal that is also profitable for the business.
• * Meetings – Consistently arranging client meetings/screenings with right levels of contact through lead generation, cold calling and emails.
• * Presenting – Obtaining, planning, preparing and delivering engaging presentations to clients in both a one to one and larger group environment.
• *Communication – Good at questioning, probing and listening to uncover key client challenges and then demonstrating how our products and services meet those needs
• *Client Management – Ensuring our clients are getting best service from us, which leads to repeat, longer-term business. Keeping customers up to date on our product and service offering as well as working with our production and creative teams to draw up bids, schedules and keep projects on track.
• *Networking – Utilizing industry events, press and contacts to stay informed of current market trends and relaying these back to management and marketing for development.