Digital Marketing Manager in Birmingham

EazyStock’s parent company, Syncron, has been specializing in Inventory and Price solutions for enterprise customers for 30years. With customers such as JCB, Mazda and Manitowoc, Syncron is a market leader in their field.

EazyStock was set up as a cloud-based forecasting, purchasing and inventory optimization tool, with the goals of helping customers reduce stock, increase service level, provide dynamic categorization, and give easily accessible KPI information.

We are an entrepreneurial and international team, operating across Europe, Asia, and the USA, developing and selling the best cloud-based inventory optimization solution on the market.

The software is best in class, but it is our people that make us special. We hire great people, give them the tools, and then help them to flourish. We are a customer first business who achieve our goals together.

We are seeking an experienced Digital Marketing Manager to join our dynamic marketing team and support our Regional Marketing Managers (RMMs). The successful candidate will be instrumental in shaping our digital marketing strategies to drive online traffic and increase conversions in our target regions, UK, USA, Nordics and Benelux. This role requires a proactive and innovative professional who is adept in Pay-Per-Click (PPC), Search Engine Optimization (SEO), and managing web development agencies.

• Strategy Development: Alongside the RMMs, develop and implement comprehensive digital marketing strategies to enhance brand visibility, improve search rankings, and increase online engagement.
• PPC Campaigns: Lead, optimize, and track PPC campaigns to ensure maximum ROI and visibility across all major search engines.
• SEO Management : Continuously optimize and report on SEO efforts to boost organic search results and performance.
• Web Development Oversight: Manage relationships with external web development agencies to ensure timely and successful execution of web projects that align with our digital strategy.

• Proven experience in digital marketing management with a track record of B2B success, including hands-on experience with PPC and SEO.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Experience in managing external agencies and vendor relationships.
• Strong communication and interpersonal skills for effective collaboration across teams. 
• Bachelor’s degree in Marketing, Business, or a related field.

• Certifications in Google Ads, Google Analytics, or equivalent.
• Knowledge of additional digital marketing tools and platforms is advantageous.
• Understanding of / enthusiasm for SMEs and / or Supply Chain.

Unsure if you meet all the job requirements but passionate about the role? Apply anyway! Syncron values diversity and welcomes all Candidates, even those with non-traditional backgrounds. We believe in transferable skills and a shared passion for success!

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