Marketing Executive in Norwich

Marketing ExecutiveTechnique Recruitment Solutions are working alongside a global machinery and print manufacturer based in Norwich. A new opportunity has arisen for a Marketing Executive to join their team. The company offers an excellent benefits package as well as a great team environmentThe successful candidate will have a Degree or equivalent Marketing qualification and demonstrable experience working as a Marketing Executive undertaking creative collaboration with in-designers or a Marketing AgencyKey Performance Indicators• Delivery of planned tradeshows in EU & Asia• Completion of planned paid advertising campaigns across various platforms• Creation and management of engaging sales and marketing content for the company website, social media and PR purposes• Ability to constructively and easily collaborate with cross-functional teams to coordinate marketing initiatives – Internal Teams, Suppliers and Agents• Completion of market intelligence and competitor research, tracking trends and opportunities• Completion digital marketing strategies to nurture existing customers and drive online traffic to the company website for new business opportunitiesDuties & Responsibilities• Project manage planned EU and Asia tradeshows and deliver to approved schedule, attending tradeshows as necessary• Work closely with the Sales and Customer Service Teams to support lead generation and customer nurture• Action planned digital marketing activities and campaigns• Writing and proof-reading sales and marketing copy• Ensure all published sales and marketing content is approved by relevant stakeholders• Translation of sales and marketing materials as required – internally and via a supplier• Support the development of video production requirements – customer testimonials, product videos, social media as well as internal stakeholder requirements• Generate innovative content and ideas to promote our brand and products• Collaborate with the in-house creative team, providing project supervision to provide sales and marketing according to brand guidelines and the approval process• Collaborate with external suppliers, to deliver accurate and engaging sales and marketing content• Management and development of our company website content• Conduct market intelligence and competitor research, tracking trends and opportunities• Ensure all sales and marketing content meets brand requirements• Be a brand ambassador and support brand management internallyQualifications• Degree or equivalent Marketing qualification• CIM Certificate in Professional Marketing or Certificate in Professional Digital Marketing would be beneficial but not essentialExperience• Exemplary copywriting and proofreading ability• Digital marketing campaign management and delivery – email social media, advertising etc.• Knowledge of media production and communication• Experience working in a busy team environment• An ability to project manage, prioritise and multi-task a busy workload• A proven track record of creative collaboration with in-designers or a Marketing Agency• Strong data analytical ability• Website management and development experience• The ability to effectively communicate with external suppliers and stakeholders• To be able to collaborate constructively and effectively when working cross departmentally and with different cultures• Experience presenting to stakeholders of every levelSkills• Thoroughness and attention to detail.• Exemplary copywriting ability to engage and communicate with target audiences• Excellent organisation, prioritisation and planning• Leadership: Good listening, empathy, flexibility, problem-solving and delegation• Critical thinking: Planning, analysis, designing, and strategising• The ability to sell/market products and services• Strong interpersonal and networking abilities - verbal communication skills• Excellent numeracy and IT skills: MS Office• Full UK Driving LicenceThe role is full time, onsite for at least the first 6 months, hybrid working may be discussed after successful probation, but this cannot be guaranteed and will depend on the business requirement