CRM Manager in Liverpool

CRM Manager

We have an exciting opportunity available for a CRM Manager to join our growing team at Montirex, an outdoor sportswear brand based in Liverpool.

We are looking for someone who is data-driven to oversee the ideation, planning and execution of our global CRM strategy.

You will work closely with the performance marketing team and report directly to the Head of E-commerce. 

Main roles and Responsibilities:

• Management of our global CRM strategy across email and SMS in alignment with business objectives.
• Executing plans to optimise customer lifetime value, enhance retention and boost acquisition.
• Analyse performance data and campaign results to continuously optimise and improve segmentation, messaging, creative, and overall performance.
• Conduct testing strategies including A/B tests to continuously improve email campaign and flow/automation performance.
• Create highly engaging and personalised email campaigns with an emphasis on testing and learning to optimise future results.
• Oversee the development of a customer lifecycle journey, identifying touchpoints, opportunities, and strategies at each stage.
• Monitor and report on CRM campaign performance, measuring against KPIs and benchmarks.
• Work with trading, product and the wider marketing team on the planning and execution of product launches.
• Lead the launch of our customer loyalty scheme.

Requirements, skills and experience:

• 3+ years’ experience in a CRM role.
• Experience using CRM and email marketing platforms and tools (experience using Klaviyo is highly desirable).
• Strong ability to analyse data and convert insights into actions.
• Knowledge of Google Analytics 4.
• Experience using Triple Whale (desirable).

Salary/Package:

• Full-time, Permanent.
• 100% in office.
• Competitive Salary.
• 25 days holidays, your birthday as a holiday plus 8 bank holidays.
• 40% staff discount.