Senior Digital Marketing Manager in Southampton

Job Description

This is a remote position.

Atomic Digital Marketing, one of the UK's leading digital marketing agencies, is on the hunt for an ambitious digital marketer with several years of experience in digital marketing, ideally within a digital marketing agency. 

As our Senior Digital Marketing Manager (internally referred to as the Senior Digital 360 Manager), you will be responsible for spearheading our clients' digital marketing strategies and campaigns, ensuring they achieve phenomenal results. Your role will include:

• Building and maintaining strong relationships with clients
  
• Ensuring exceptional client service and satisfaction
  
• Collaborating with internal teams to deliver outstanding results across website, SEO, PPC, social media, email marketing, CRO and UX/UI
  
• Running and optimising client campaigns in at least a few areas across website, SEO, PPC, social media, email marketing, CRO and UX/UI
  
• Identifying opportunities for account growth and expansion
  
• Lead monthly reporting calls
  
• Supporting the Head of Digital 360 during absences/holidays
  
• Supporting the Head of Digital 360 and Founder in team capacity planning, proposal/pitch presentations with the sales team, team training and management, process refinement, financials, and the agency's own marketing
  

Requirements

Strategy Development:

• Take a client's goals and translate that into a digital marketing strategy that you can execute alongside our department experts
  
• Monitor KPIs and make recommendations to strategy shifts based on market landscape and client performance. Present these recommendations to internal team, as well as clients
  

Campaign Management:

• Plan, execute, and manage multi-channel digital marketing campaigns, including SEO, PPC, social media, email marketing, and content marketing
  
• Monitor and optimise campaigns to ensure maximum performance and return on investment
  
• Support team members on managing campaigns
  

Client Relationship Management:

• Build and maintain strong relationships with clients by providing exceptional service and clear communication
  
• Conduct regular client calls to discuss campaign progress, address concerns, and identify opportunities for growth
  
• Strong sense of initiative to be proactive in making recommendations with the client's business goals in mind
  

Team Coordination:

• Collaborate with internal teams, including designers, developers, and copywriters, to create high-quality assets and implement marketing campaigns
  
• Delegate tasks and provide guidance to team members, ensuring timely project completion and adherence to client requirements
  

Reporting & Analysis:

• Track and analyse campaign performance using Google Analytics and other reporting tools
  
• Prepare and present regular reports to clients, highlighting campaign successes, areas for improvement, and recommendations for future initiatives
  

Budget & Team Management:

• Develop and manage marketing budgets for each client, ensuring cost-effective campaign execution
  
• Work with the Head of Digital 360 and Founder on Digital 360 department budgets and financials
  
• Support the team in training and provide constructive feedback 
  
  

Platform Expertise:

• Maintain proficiency in various digital marketing platforms, such as WordPress, Shopify, Google Ads, and social media channels
  
• Leverage platform features and functionalities to enhance campaign performance and client satisfaction
  

Content Creation & Copywriting:

• Oversee the development of engaging and persuasive marketing content, including blog posts, social media updates, email newsletters, and ad copy
  
• Ensure all content is aligned with client brand guidelines and marketing objectives
  

Atomic Digital Marketing is at an exciting stage which will present opportunities to any new team member to become involved in our growth and shape their own career journey. 

Benefits

• Fully remote, work from anywhere provided you can work a 5 hours crossover with the UK 
  
• Flexi-time is allowed with prior approval to your line manager 
  
• Commission structure based on performance, client retention and other KPIs, paid quarterly 
  
• UK pension
  
• Open to part-time to full-time candidates, provided the candidate can be full-time from July 2024

Requirements 1. Strategy Development: - Collaborate with clients to understand their business goals and create tailored digital marketing strategies - Identify appropriate marketing channels and tactics to achieve desired results 2. Campaign Management: - Plan, execute, and manage multi-channel digital marketing campaigns, including SEO, PPC, social media, email marketing, and content marketing - Monitor and optimise campaigns to ensure maximum performance and return on investment 3. Client Relationship Management: - Build and maintain strong relationships with clients by providing exceptional service and clear communication - Conduct regular client calls to discuss campaign progress, address concerns, and identify opportunities for growth 4. Team Coordination: - Collaborate with internal teams, including designers, developers, and copywriters, to create high-quality assets and implement marketing campaigns - Delegate tasks and provide guidance to team members, ensuring timely project completion and adherence to client requirements 5. Reporting & Analysis: - Track and analyse campaign performance using Google Analytics and other reporting tools - Prepare and present regular reports to clients, highlighting campaign successes, areas for improvement, and recommendations for future initiatives 6. Budget Management: - Develop and manage marketing budgets for each client, ensuring cost-effective campaign execution - Continuously optimise campaigns to reduce costs and improve return on investment 7. Stay Current with Industry Trends: - Keep up-to-date with the latest digital marketing trends, best practices, and emerging technologies - Implement new strategies and tactics as appropriate to maintain a competitive edge for clients - Contribute to Atomic Digital Marketing's website and social media 8. Platform Expertise: - Maintain proficiency in various digital marketing platforms, such as WordPress, Shopify, Google Ads, and social media channels - Leverage platform features and functionalities to enhance campaign performance and client satisfaction 9. Content Creation & Copywriting: - Oversee the development of engaging and persuasive marketing content, including blog posts, social media updates, email newsletters, and ad copy - Ensure all content is aligned with client brand guidelines and marketing objectives 10. Quality Assurance & Compliance: - Monitor all marketing activities for quality, ensuring campaigns are executed according to best practices and industry standards - Ensure compliance with relevant laws and regulations, such as GDPR and advertising guidelines By taking on these responsibilities as a Digital Marketing Account Manager, you'll play a crucial role in driving success for both clients and Atomic Digital Marketing. Apply now and join our growing team of passionate marketing professionals!