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What does a SEO Specialist earn?
On average, SEO specialists earn around £35,200 per year in the UK. They work with businesses to increase visibility online, optimising the content and accessibility of their website. SEO specialists can specialise in areas such as content creation, keyword research, and link building, making sure that search engines are able to rank businesses as efficiently as possible.
How to earn more as a SEO Specialist
"To become an SEO specialist, you will need a degree in digital marketing, web development, or data analytics, or complete a course in search engine optimisation. Additionally, gaining experience in the industry can be valuable in helping you progress your career. If you move into a more specialised area, like conversion rate optimisation or technical SEO, you could earn higher wages. Becoming a consultant or setting up an agency can give you the autonomy to set your own salary. The most experienced SEO specialists can make over £52,000 a year."
Min: £23,000.00 Max: £52,000.00
Average SEO Specialist Salary in UK : £35,231.51
Read about SEO Specialist salaries, related jobs and salary information across the UK
SEO Specialist Salary data from the ONS
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Age Group
Recommended SEO Specialist Jobs in UK
Average Salary for SEO Specialist compared to similar jobs
Related Jobs
View salaries for similar jobs.
| Job Title | UK Average |
|---|---|
| Digital Marketing Apprentice Salary in UK | £13,975.35 |
| Social Media Specialist Salary in UK | £20,786.67 |
| E-Commerce Marketing Manager Salary in UK | £22,470.24 |
| PPC Executive Salary in UK | £23,231.82 |
| Content Coordinator Salary in UK | £23,926.87 |
| SEO Copywriter Salary in UK | £26,573.53 |
| Marketing Coordinator Salary in UK | £26,905.57 |
| Social Media Executive Salary in UK | £27,105.23 |
| Social Media Analyst Salary in UK | £27,124.88 |
| Digital Marketing Executive Salary in UK | £27,770.41 |
| Traffic Manager Salary in UK | £28,856.58 |
| Content Manager Salary in UK | £29,429.84 |
| Paid Search Manager Salary in UK | £31,525.00 |
| Digital Designer Salary in UK | £31,573.23 |
| Search Marketing Strategist Salary in UK | £33,251.55 |
Salary by Region
Compare SEO Specialist salaries across different regions
| Region | Salary |
|---|---|
| Scotland | £36,559.06 |
| Wales | £35,741.92 |
| East Midlands | £29,510.88 |
| Eastern | £33,385.57 |
| London | £38,893.20 |
| North East | £33,865.37 |
| North West | £33,891.18 |
| South East | £33,882.00 |
| South West | £34,381.98 |
| West Midlands | £33,413.23 |
| Yorkshire and the Humber | £33,131.70 |
Annual Job Ads by Region
Understanding the Average SEO Specialist Salary in the UK
As an SEO Specialist in the UK, it's important to have a clear understanding of the average salary in this field. To get an idea of what you can expect to earn, you can refer to the average Marketing salaries in the country. This will give you a benchmark to compare your potential earnings.
Salary Expectations for Newly Qualified SEO Specialist
If you're just starting out as an SEO Specialist, it's natural to wonder what your salary expectations should be. To get a better idea, you can explore the current job market by conducting a job search specifically for SEO Specialist positions in the UK. This will give you an insight into the salary range for entry-level roles.
Salaries for Experienced SEO Specialist
As you gain more experience and expertise in the field of SEO, your earning potential as an SEO Specialist in the UK will increase. Salaries for experienced professionals can vary depending on factors such as the size and reputation of the company, your level of expertise, and the demand for SEO skills in the market. It's worth researching industry reports and consulting with recruitment agencies to get a better understanding of the salary range for experienced SEO Specialists.
Creating a SEO Specialist CV
When applying for SEO Specialist roles in the UK, having a well-crafted CV is essential. To make the process easier, you can use a CV template specifically designed for SEO Specialists. This template will help you highlight your skills, experience, and achievements in a way that is tailored to the requirements of the role.
Career Development Opportunities for SEO Specialist
As an SEO Specialist in the UK, there are numerous career development opportunities available to you. Whether you want to specialize in a specific industry, move into a managerial role, or start your own SEO consultancy, there are various paths you can take. To explore these opportunities and get valuable career advice, it's recommended to network with professionals in the field, attend industry events, and stay updated with the latest trends and technologies in SEO.
Comprehensive Compensation for SEO Specialist
Aside from the base salary, there are other components of compensation that you should consider as an SEO Specialist in the UK. These may include bonuses, commissions, profit-sharing, and benefits such as healthcare, pension plans, and paid time off. It's important to factor in these additional elements when evaluating the overall compensation package offered by potential employers.
Strategies for Increasing Your Salary as an SEO Specialist
If you're looking to increase your salary as an SEO Specialist in the UK, there are several strategies you can employ. These include staying updated with the latest SEO techniques and trends, expanding your skill set to include related areas such as content marketing and social media management, and consistently delivering exceptional results for your clients or employer. Additionally, networking with industry professionals and actively seeking out new opportunities can also contribute to salary growth.
Professional Development and Earnings
Investing in your professional development as an SEO Specialist can have a direct impact on your earnings. By continuously improving your skills and knowledge through certifications, attending workshops and conferences, and staying updated with industry best practices, you can position yourself as a highly sought-after professional. This can lead to higher-paying job opportunities and the potential for freelance or consultancy work.
Capitalising on Extra Hours and Duties
As an SEO Specialist, there may be opportunities to earn additional income by taking on extra hours or duties. This could include offering consulting services outside of regular working hours, taking on freelance projects, or providing training and workshops to other professionals. By capitalizing on these opportunities, you can further enhance your earning potential as an SEO Specialist in the UK.
