Career Advice for a Content Manager

As a Content Manager, you will be responsible for creating and managing content that engages and informs a target audience.

Quick Links

How to Become a Content Manager

Choosing your career path and learning how to become the person you aspire to be is not always straight forward; getting a job in your chosen industry will take dedication, focus and the right qualifications.

When you have chosen the career path you wish to follow, you will need to learn how to become a Content Manager

Should you wish to work as a Content Manager you will need to evaluate what courses are required, their cost and what qualifications you need. It is important that you also assess whether you have the right credentials from a personality point of view, what the demands of the job are and whether they complement the lifestyle that you desire.

Another factor to consider, should you wish to fulfil your career aspirations, is the number of jobs you will need to have to reach your ultimate job, and the length of time it will take to reach this goal.

Common Qualifications for a Content Manager

  • A degree in Marketing, Communications, Journalism, or a related field.
  • Experience in content creation and management.
  • Excellent writing and editing skills.
  • Familiarity with content management systems and SEO best practices.

Key Responsibilities for a Content Manager

  • Developing and implementing content strategies that align with business goals.
  • Creating and managing content across various platforms, including social media, websites, and email campaigns.
  • Collaborating with designers, writers, and other team members to create engaging content.
  • Analyzing and reporting on content performance, and making data-driven decisions to improve content effectiveness.
  • Staying up-to-date with industry trends and best practices, and sharing insights with the team.

What to expect as a Content Manager

As a Content Manager in the UK, you could work for a variety of organisations such as media companies, marketing agencies, or in-house marketing teams.

Recommended Content Manager Jobs

Loading Jobs...

How to get Content Manager Jobs

Our advice on how to get a Content Manager job is to focus on preparation and personalisation.

Preparation

This occurs before you write a CV cover letter or complete a Content Manager application. If you have not held a Content Manager position before, it will help to research the industry and review what a typical career path might look like. If you have held a Content Manager role, focus your research on the company where you are seeking employment.

Valuable resources that will help you learn about the employer include the company’s career page, social media page, blog, job ad, and job description. Helpful information will consist of the company’s mission statement, values, and vision. You could also use an employer review site to gain insights on average salaries, what current employees say about the company culture, and what it is like to work for the organisation.

Personalisation

You are now in a position to use what you have learned in your Content Manager CV, cover letter, and application. You should personalise each Content Manager application, cover letter, and CV; prioritising job skills and relevant experience and providing examples that show you have similar values and goals.

This pre-application stage is a crucial step in how to become a Content Manager in the UK. It puts you in a superbly informed state, ready for forthcoming telephone, video, or in-person interviews.

Students: How to Become a Content Manager 

As with all professions, choose your study topics carefully. Review the qualifications needed to be a Content Manager and the subjects you will need to enrol in certification courses, higher education, or online courses. 

Aligning your study subjects

The more closely you align your study subjects with your career path, the more likely you will be to have projects and modules that you can refer to and show a prospective employer that you have practical or theoretical Content Manager experience.

How to get Content Manager Experience

What does it take to be a Content Manager? The best way to find out is to get work experience, which will be invaluable when applying for Content Manager jobs. You can learn how to be a successful Content Manager through internships, apprenticeships, or volunteering for a local business.

How to be a Content Manager Part-Time 

If you are wondering how to get into Content Manager part-time, there are several possibilities. You might find a new employer looking for a part-time Content Manager or find your existing employer is amenable. Often companies recognise the value of flexible hours and having more staff at work during busy times of the day. 

Content Manager freelance work

If you have impressive Content Manager qualifications and experience, you could take on the challenges of working freelance with control over your schedule.

Making a Career Change

How to start a career in this profession if you work in another industry may require studying for qualifications online and focusing on transferable skills when writing your CV and attending job interviews.