Conversion Rate Specialist in UK

About FairPlay Sports Media

We’re a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners.

By empowering our customer communities to compete in the sports betting game, the performance and results our betting, advertiser and media partners need will follow.

iGaming is one of the fastest growing and technologically innovative sectors and we're on top of our game, powered by market-leading tech and driven by brilliant people.

FairPlay Sports Media currently comprises of three brands (Oddschecker, WhoScored, SuperScommesse) and a digital media agency (VIME), with Oddschecker being the leading name in sports betting and odds comparison globally.

Our global media partners include Forbes, The Daily Mirror, Golf Monthly, 33rd Team, Yardbarker, and more.

We champion diversity and operate an open and inclusive culture as well as being focused, fast-paced and always making sure to have fun along the way.

So why not join us at FPSM and be part of something bigger…

What you’ll do

You will become an important part of our UK business as we look to increase revenue streams via marketing efforts.

You will use your meticulous eye for detail to identify areas of opportunity for traffic conversion across our UK websites.

You’ll work closely with the wider UK marketing team to instruct on best practices to improve all areas of the website with conversion in mind.

You’ll use in-depth data analysis to ensure that all areas of the websites are optimized and there’s astute reasoning for all decision making.

Key responsibilities

• be a key lead in merchandising websites used by millions of sports enthusiasts each month.
• a focal point in the UK marketing team for driving strategy on all-things sportsbook conversion.
• Marketing Operations teams in terms of merchandising certain pages, looking to maximise the revenue opportunity from each advertorial placement.
• data to guide Marketing Operations teams when it comes to branding and site navigation, and assist with cross-sell opportunities.
• closely with product teams to creatively feed in changes to improve conversion and maximise revenue.
• performance of offer widgets and make data-led decision making.
• to Senior stakeholders on the performance of UK sportsbooks and casino.
• data-led decision making to present opportunities to the commercial team for future partnerships.
• opportunities to partners to further improve their positioning on oddschecker and maximise their player value.
• alongside the analytics team to understand the value of certain placements, and how they contribute to player value.
• content teams strategies, and guide on further enhancements to improve conversion.

Your Skillset:

• of 2 years of experience in a similar role.
• eye for detail.
• knowledge of the UK sports betting industry.
• communication skills.
• to work with a wide range of teams.
• organisation and planning skills.
• thinker who can spot opportunities in the market.
• working with Google Analytics.

What you’ll get back from us

Alongside being challenged daily and a real interest in your development, you will also receive:

• Sky HD package, broadband and discounted sky talk
• Puregym membership
• healthcare with Bupa, life assurance and income protection
• scheme with up to 9% contribution from the company
• training fund each financial year, to spend on your professional development
• holiday plan