Digital marketing is a fast-paced and exciting business sector to work within. Digital marketing candidates may find employment directly with a company or with a marketing agency, advertising company, or SEO agency. A job search may lead you to roles such as digital marketing manager, digital marketing executive, digital marketing specialist, digital marketing strategist, social media marketing executive, digital analyst, or PPC manager.
Digital marketing activities might include developing a marketing strategy for digital channels, managing digital assets, creating advertising and content to sell products and services to customers, liaising with clients, and analysing data and trends.
To become a digital marketing executive, you may need a marketing communications, advertising, or digital marketing degree. Alternatively, you might secure a trainee position within marketing departments through a marketing apprenticeship or with a diploma in digital marketing and analytics, the principles of marketing, or digital production, design, and development.
So, if you are a student considering a career as a digital marketing specialist, already working in a marketing team and looking to progress, or a digital marketing manager seeking the highest salary, our career advice is crucial for understanding average salary, which marketing jobs pay the most, and how to earn more.
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How Much Digital Marketers Get Paid - Digital Marketing Salaries
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Highlights And Key Takeaways:
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What is the average digital marketing salary, UK? The average digital marketing UK salary is £36,661 per annum.
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How much do digital marketers make? A digital marketing career has a salary range of £21,500 to £69,888 per year.
HOW MUCH DIGITAL MARKETERS GET PAID - ONLINE MARKETING SALARIES
What is the digital marketer salary, UK? Here are the digital marketing salaries for the most popular digital marketing jobs:
DIGITAL ANALYST PAY
The average salary of a Digital Analyst is £35,000 per year. Digital Analysts are responsible for analysing data from various digital marketing channels to identify trends, insights, and patterns. They use this information to make data-driven recommendations to optimise digital marketing strategies and improve campaign performance. They typically have expertise in web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms, as well as data visualisation tools.
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MARKETING BUSINESS ANALYST PAY
The average salary of a Marketing Business Analyst is £42,700 per year. Marketing Business Analysts evaluate market trends and consumer behaviour to make recommendations for marketing and sales strategies. They analyse data related to customer preferences, competitor strategies, and industry trends to help businesses make informed decisions about pricing, product development, and marketing campaigns. They typically have strong analytical and problem-solving skills, as well as experience with market research and data analysis tools.
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DIGITAL MARKETING MANAGER PAY
The average salary of a Digital Marketing Manager is £41,000 per year. Digital Marketing Managers oversee a company's digital marketing strategy, including developing and implementing campaigns, managing budgets, and analysing performance metrics. They are responsible for managing a team of digital marketers and ensuring that campaigns align with business objectives. They typically have a strong understanding of multiple digital marketing channels such as SEO, SEM, PPC, social media, and email marketing.
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UX DESIGNER PAY
The average salary of a UX Designer is £45,000 per year. UX Designers are responsible for creating user-centred designs for digital products, ensuring a positive user experience. They conduct user research, develop wireframes and prototypes, and collaborate with developers to create designs that are both aesthetically pleasing and functional. They typically have experience with design software such as Sketch, Adobe XD, or Figma, as well as knowledge of web development technologies such as HTML, CSS, and JavaScript.
SOCIAL MEDIA MANAGER PAY
The average salary of a Social Media Manager is £38,100 per year. Social Media Managers develop and implement social media strategies to increase brand awareness and engagement. They create content, manage social media accounts, and analyse performance metrics to measure the success of campaigns. They typically have expertise in social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube, as well as knowledge of social media management tools such as Hootsuite or Sprout Social.
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DIGITAL PROJECT MANAGER PAY
The average salary of a Digital Project Manager is £53,800 per year. Digital Project Managers oversee digital marketing projects from start to finish, ensuring they are completed on time and within budget. They collaborate with various teams, including designers, developers, and content creators, to ensure that projects are delivered according to specifications. They typically have experience with project management tools such as Asana, Trello, or Jira, as well as knowledge of digital marketing strategies and techniques.
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SOCIAL MEDIA ANALYST PAY
The average salary of a Social Media Analyst is £27,100 per year. Social Media Analysts analyse social media data to identify trends, insights, and opportunities for social media strategies. They use various tools to monitor social media conversations, track brand sentiment, and analyse engagement metrics. They typically have expertise in social media listening tools such as Brandwatch, Mention, or Hootsuite Insights, as well as knowledge of data analysis techniques and statistical software.
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TRAFFIC MANAGER PAY
The average salary of a Traffic Manager is £28,900 per year. Traffic Managers oversee the flow of content across digital marketing channels, ensuring that digital marketing campaigns are delivered effectively. They work closely with designers, developers, and content creators to ensure that content is delivered on time and meets the requirements of various digital platforms. They typically have experience with content management systems such as WordPress, Drupal, or Joomla, as well as knowledge of web development technologies such as HTML and CSS.
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DIGITAL DESIGNER PAY
The average salary of a Digital Designer is £31,600 per year. Digital Designers create visual designs for digital marketing campaigns, including website design, email templates, social media graphics, and display ads. They collaborate with various teams, including marketing, development, and content, to ensure that designs meet the project requirements. They typically have expertise in design software such as Adobe Creative Suite, as well as knowledge of web design principles and user experience.
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DIGITAL ACCOUNT MANAGER PAY
The average salary of a Digital Account Manager is £38,700 per year. Digital Account Managers are responsible for managing client relationships and ensuring that each digital marketing campaign aligns with the client's business objectives. They collaborate with various teams, including marketing, development, and content, to ensure that projects are delivered on time and within budget. They typically have experience in account management or client services, as well as knowledge of digital marketing strategies and techniques.
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SOCIAL MEDIA EXECUTIVE PAY
The average salary of a Social Media Executive is £27,100 per year. Social Media Executives assist social media managers in the day-to-day management of social media accounts. They create and schedule social media content, respond to messages and comments, and analyse performance metrics to measure the success of campaigns. They typically have experience with social media platforms and management tools, as well as basic design and writing skills.
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SEO MANAGER PAY
The average salary of a SEO Manager is £35,700 per year. SEO Managers oversee a company's search engine optimisation efforts to improve website visibility and drive organic traffic. They conduct keyword research, optimise website content, and monitor website rankings and traffic. They typically have expertise in SEO tools such as Google Analytics, Google Search Console, or SEMrush, as well as knowledge of on-page and off-page optimisation techniques.
DIGITAL MARKETING EXECUTIVE PAY
The average salary of a Digital Marketing Executive is £27,800 per year. Digital Marketing Executives assist digital marketing managers in the development and execution of internet campaigns. They conduct market research, create content, and analyse performance metrics to measure the success of campaigns. They typically have knowledge of multiple digital marketing channels, such as SEO, PPC, social media, and email marketing.
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PPC SPECIALIST PAY
The average salary of a PPC Specialist is £34,000 per year. PPC Specialists manage a company's pay-per-click advertising campaigns to drive traffic and conversions. They conduct keyword research, create and optimise ad campaigns, and analyse performance metrics to measure the success of campaigns. They typically have expertise in PPC platforms such as Google Ads or Bing Ads, as well as knowledge of landing page optimisation and conversion rate optimisation techniques.
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HOW MUCH DO DIGITAL MARKETING JOBS PAY?
The average digital marketing salary in the UK is £36,661 per year. A starting marketing salary is approximately £21,500 per annum. Companies hiring seasoned marketeers may pay an average salary of £69,888 or more, including benefits and perks such as hybrid working and flexible working hours.
How much does a digital marketing manager earn in the UK? A digital marketing manager has an average salary of £41,000 per year.
However, job title alone does not determine the wage you can expect. Different locations in the country present a unique salary range. For example, the average salary for digital marketing positions in London is £46,392. Other businesses that pay above the national average salaries for digital marketing include Sunderland (£40,564), Reading (£40,323), and Edinburgh (£38,201).
HOW TO EARN MORE IN DIGITAL MARKETING
We recommend following our marketing career advice to advance your career and earn more in digital marketing and hit the upper salary range. Our career advice resources include free CV templates and advice on how to ask for a pay raise.
You may earn a higher digital marketing salary in the marketing sector through:
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Gaining age and experience: Online marketeers earn more as they gain maximum experience, which usually occurs in the age range of 40-49.
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Choosing the geographical location: Online marketing salaries vary by region, so we recommend checking the average salary for areas such as Outer London, Inner London, and major cities excluding London across Scotland, Northern Ireland, England and Wales.
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Earning new qualifications and skills: Earning new qualifications, certifications, and associations can help you secure a pay rise, an internal promotion, or new job. Training opportunities exist with organisations such as the Chartered Institute of Marketing (CIM), Chartered Institute of Public Relations, and Institute of Data and Marketing.
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Switching industry: Digital marketing salaries are higher in some industries, including science, recruitment, manufacturing, and HR services.
If you seek one of the highest-paid jobs in the UK, begin your job search here.
Digital Marketing Tools and Technology
In the ever-evolving world of digital marketing, proficiency in contemporary tools and technology is a pivotal factor influencing career growth and salary. From sophisticated analytics platforms to cutting-edge content creation software, mastery of these tools can significantly enhance a digital marketer's value, potentially leading to higher salaries and more lucrative opportunities.
Educational Background and Certifications
Academic and professional qualifications can influence a digital marketer's salary. Degrees in marketing, communications, or related fields and ongoing professional development through certifications can enhance a marketer's profile. Continued learning and accreditation can be a powerful lever in salary negotiations and career advancement, from Google Analytics certifications to advanced digital marketing diplomas.
Geographical Variations
The influence of geographical location on salary scales in digital marketing is profound. In this segment, we will compare and contrast salaries across the UK, noting the disparities. For instance, a digital marketer in London averages £46,392.94, significantly higher than their counterparts in the East Midlands at £30,771.70, or in Yorkshire and the Humber, where the figure is around £30,806.17. These variations mirror each region's cost of living and market demand, from Scotland (£35,554.93) to the South West (£34,367.87), offering a nuanced understanding of how location impacts earning potential.
AVERAGE DIGITAL MARKETING SALARY FAQS
Here we answer your questions on digital marketing salaries and pay.
WHAT FACTORS IMPACT THE AVERAGE DIGITAL MARKETER SALARY?
Several factors impact the average digital marketer's salary, including the level of experience, industry, geographic location, and type of organisation. For instance, digital marketers in major cities tend to earn more than those in smaller towns, while marketers who specialise in industries such as technology, healthcare, and finance may also command higher salaries. Additionally, those who work for larger organisations or agencies may earn more than those working for smaller companies.
HOW DOES A DIGITAL MARKETER SALARY VARY DEPENDING ON EXPERIENCE?
UK digital marketing salaries typically vary depending on experience. Entry-level digital marketers can expect to earn lower salaries than mid-level and senior-level digital marketers. The experience level also impacts the types of roles and responsibilities that a digital marketer may have, with more experienced marketers often leading teams or managing campaigns.
HOW MUCH DO DIGITAL MARKETERS MAKE AT ENTRY-LEVEL?
The salary range for entry-level digital marketers can vary depending on location and industry. However, on average, entry-level digital marketers can expect to earn approximately £24,186 per year in the United Kingdom. This may vary depending on the company size, geographic location, and specific job responsibilities.
HOW MUCH DO DIGITAL MARKETERS MAKE AT MID-LEVEL?
Mid-level digital marketers generally have three to five years of experience and can expect to earn higher salaries than entry-level marketers. On average, mid-level digital marketers can earn approximately £37,241 per year in the United Kingdom. However, this can vary depending on the specific job responsibilities, company size, and geographic location.
HOW MUCH DO DIGITAL MARKETERS MAKE AT A SENIOR LEVEL?
Senior-level digital marketers have extensive experience and typically have worked in the field for more than five years. They may hold titles such as Digital Marketing Manager, Director of Digital Marketing, or Chief Marketing Officer (CMO). The salary range for senior-level digital marketers can vary depending on the size of the organisation and the industry, but they can expect to earn salaries of £70,000 per year or more in the UK.
WHAT IS THE AVERAGE DIGITAL MARKETING SALARY LONDON?
In the vibrant heart of the UK's commercial landscape, a digital marketing professional in London can expect an average salary of approximately £46,392. This figure reflects the high demand for skilled individuals in this field. With an arsenal of digital marketing tools, these professionals play a pivotal role in shaping businesses' online presence across various industries. Their expertise, often honed through freelance work and a strong background in display advertising and search engine optimisation, ensures that brands stand out in crowded search results.
IS DIGITAL MARKETING A GOOD CAREER IN THE UK?
Absolutely. As a career path, digital marketing offers a dynamic and ever-evolving landscape. In the UK, the demand for skilled digital strategists is steadily increasing. These professionals are critical in aligning digital campaigns with business goals, ensuring a robust online presence for brands across multiple platforms. Whether you are starting or seeking more experience, the field is ripe with opportunities for growth and innovation. The versatility of digital marketing, encompassing various industries, means your skills will always be in high demand. Furthermore, the flexibility often associated with this career, including options for freelance work, makes it an attractive choice for many.
ALL DIGITAL MARKETING SALARIES
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