Working in advertising presents an exciting opportunity and future career for individuals with a passion for and a good understanding of sales, creativity, and the marketing industry. You could work for a digital marketing company or print, TV, radio, or digital advertising agency, holding a job title such as advertising sales agent, advertising campaign manager, or digital media sales agent. Your job duties and tasks might include selling advertising solutions, account management, managing innovation, providing customer service, monitoring trends, meeting targets, campaign creation, or recruitment and hiring employees.
To work in advertising jobs, you may need a proven track record in sales, or a degree in advertising and marketing, communication and media studies, statistics and operational research, psychology, or business management. However, there is no set route for finding work in advertising with a full-service agency. So, you could enter the profession through an alternative route, such as with a college Foundation Certificate in Professional Marketing.
So, if you are a student considering working for advertising employers, a newly qualified advertising agent looking to progress, or a seasoned traditional or digital advertising executive seeking the highest salary, our career advice and average salary data is invaluable in understanding pay and how to earn more.
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How Much Advertising Professionals Get Paid - Advertising Salaries
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How much do advertisers make? The average advertising salary is £33,447 per annum.
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The advertising pay range is from £22,500 to £50,140 per year.
HOW MUCH ADVERTISING PROFESSIONALS GET PAID - ADVERTISING SALARIES
Here are the advertising salaries for the most popular advertising jobs:
DIGITAL MEDIA SALES AGENT PAY
The average salary of a Digital Media Sales Agent is £27,500 per year. Digital Media Sales Agents are responsible for selling advertising space on digital media platforms such as social media, websites, or mobile applications. They typically work for digital media companies, advertising agencies, or in-house marketing teams. Their job involves identifying potential clients, creating and presenting proposals, negotiating contracts, and providing post-sales support to ensure client satisfaction.
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ADVERTISING CAMPAIGN MANAGER PAY
The average salary of an Advertising Campaign Manager is £34,800 per year. Advertising Campaign Managers oversee the creation and execution of advertising campaigns. They work closely with clients, creative teams, media planners, and other professionals to develop and implement campaigns that meet clients' goals and objectives. Their job involves conducting market research, developing campaign strategies, creating budgets, overseeing creative development, and tracking campaign performance.
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ADVERTISING SALES AGENT PAY
The average salary of an Advertising Sales Agent is £27,400 per year. Advertising Sales Agents sell advertising space to businesses and organisations. They work for media companies such as newspapers, magazines, radio and television stations, and digital media companies. Their job involves identifying potential clients, presenting advertising options, negotiating contracts, and ensuring client satisfaction. Their duties may also include tracking sales and revenue goals and maintaining client relationships.
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ADVERTISING CONTENT MANAGER PAY
The average salary of an Advertising Content Manager is £38,400 per year. Advertising Content Managers are responsible for creating and managing the content used in advertising campaigns. They work closely with creative teams to develop messaging, visuals, and other content that effectively communicates the brand's message to the target audience. Their job involves overseeing the production of content, ensuring that it meets brand standards and legal requirements, and tracking the effectiveness of the content in achieving campaign goals.
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ADVERTISING FIELD SALES EXECUTIVE PAY
The average salary of an Advertising Field Sales Executive is £27,500 per year. Advertising Field Sales Executives are responsible for selling advertising space to businesses and organisations in person. They work for media companies such as newspapers, magazines, radio and television stations, and digital media companies. Their job involves identifying potential clients, presenting advertising options, negotiating contracts, and ensuring client satisfaction. They may also be responsible for maintaining client relationships and tracking sales and revenue goals.
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ADVERTISING SALES MANAGER PAY
The average salary of an Advertising Sales Manager is £31,500 per year. Advertising Sales Managers are responsible for managing a team of advertising sales agents. They work for media companies such as newspapers, magazines, radio and television stations, and digital media companies. Their job involves setting sales goals and quotas, managing the sales team, identifying potential clients, presenting advertising options, negotiating contracts, and ensuring client satisfaction. Their duties may also include monitoring sales and revenue goals and ensuring good client relationships.
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ADVERTISING AND PROMOTIONS MANAGER PAY
The average salary of an Advertising and Promotions Manager is £41,700 per year. Advertising and Promotions Managers are responsible for developing and implementing advertising and promotional strategies to promote a company's products or services. They work closely with creative teams, PR media planners, the art director, and other professionals to create campaigns that effectively communicate the brand's message to the target audience. Their job involves conducting market research, developing strategies, creating budgets, overseeing creative development, and tracking campaign performance. They may also be responsible for managing events, sponsorships, and other promotional activities.
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HOW MUCH DO ADVERTISING JOBS PAY?
The average base salary for advertising industry professionals is approximately £33,447 per year. Those with an interest in making a job search for a junior or entry-level position may see salaries with employers from £22,500 per annum. Those with confidence and existing success in the marking or advertising industry could find employers hiring with salaries of £50,140 annually or more.
Demand and wages are highest in city locations across the United Kingdom. For example, the average advertising salaries in Coventry (£46,307) and Leeds (£32,927) are above the national average advertising salary. High-paying regions include Scotland (£34,955), Wales (£30,512), Yorkshire and the Humber (£30,550), East Midlands (£32,120), and West Midlands (£29,764).
HOW TO EARN MORE IN ADVERTISING
We recommend following our marketing career advice to advance your career and earn more in an advertising job title. Our career advice resources include free CV templates and advice on how to ask for a salary rise.
You may earn a higher advertising salary in the marketing sector through:
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Age and experience: Advertising workers earn more as they gain maximum experience, which usually occurs in the 40-49 age bracket
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Geographical location: Advertising salaries vary by location and city, so we recommend checking the average pay for areas such as Inner London, Outer London, London Fringe, and cities excluding London across Scotland, England, Wales, and Northern Ireland
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Qualifications and skills: To be successful and maximise your career salary potential, you should continue to earn new organisational skills, qualifications, certifications, and associations (such as with the Institute of Practitioners in Advertising (IPA)) to help you secure a pay rise, promotion, or join a higher paying agency
If you seek one of the highest-paid jobs in the UK, set up job alerts and begin your job search here.
Regional Salary Differences
Salaries in the advertising industry are not uniform across the UK, with significant variations by region. For instance, London leads with an average salary of £38,546.52, reflecting the city’s commercial and creative hub status. In contrast, regions like the North East and South West offer slightly lower averages, at £29,638.84 and £29,626.04, respectively. Scotland presents a strong career prospect with an average salary of £34,955.83. Similarly, the South East (£32,962.57) and East Midlands (£32,120.43) offer competitive salaries. These regional differences are crucial for advertising professionals to consider whether they’re entering the field or looking to relocate. Understanding the salary landscape across different areas can aid in making informed career decisions and negotiating salaries effectively.
Career Paths in Advertising
The advertising industry offers diverse career paths, each with a unique salary trajectory. Entry-level or junior positions typically start with an average salary of £26,058.14. As professionals gain experience and move to intermediate roles, their earnings rise to around £35,640.85. Senior-level positions in advertising command an average salary of £39,666.71, reflecting the high level of expertise and responsibility these roles entail. Understanding these career stages helps aspiring and current advertising professionals set realistic salary expectations and career goals.
Skills and Qualifications
The salary potential in advertising is closely linked to specific skills and qualifications. Digital proficiency, creativity, strategic planning, and communication skills are highly valued in this sector. The average salary across all experience levels in advertising is £33,447.13. Still, individuals who continually develop their skills and qualifications can expect to progress more quickly regarding role and salary. Professional courses, certifications, and staying abreast of industry trends can significantly influence earning potential.
Salary Negotiation Tips for Advertising Professionals
Negotiating your salary is a crucial aspect of career development in advertising. Armed with industry standards – such as an average salary of £33,447.13 in the combined sectors and specific figures in areas like Manufacturing (£38,128.78) and Recruitment (£36,281.30) – professionals can enter negotiations confidently. It’s important to articulate your value, highlight skills and achievements, and be informed about the typical salaries in your specific advertising area, whether it’s in Media (£31,305.56), Technology (£28,996.35), or another sector.
AVERAGE ADVERTISING SALARY FAQS
Here we answer your questions on advertising salaries and pay.
WHAT IS THE SALARY FOR JOBS IN ADVERTISING?
The salary for jobs in advertising can vary depending on the specific job title, location, and level of experience. According to our data, the median annual wage for advertising jobs in the United Kingdom is £33,447, while the median annual wage for advertising sales agents is £33,763. However, salaries can range from less than £22,500 for entry-level positions to over £50,140 for top-level executives.
WHAT IS THE SALARY IN ADVERTISING UK?
According to our data, the national average salary in advertising in the UK for an advertising sales manager is £29,457 per year, while the average salary for a digital media sales agent is £55,834 per year. However, salaries can range from around £23,000 for entry-level positions to over £80,000 for senior executives.
CAN YOU MAKE GOOD MONEY IN ADVERTISING?
Yes, you can make good money in advertising, especially if you have the right skills and experience. Advertising offers a wide range of job opportunities that can pay well, from entry-level positions to senior-level positions. The key is to gain experience and develop your skills to become a valuable asset to your employer.
WHAT IS THE SALARY OF TOP ADVERTISING JOBS UK?
The salary of top advertising jobs in the UK can be significant. According to our data, some of the highest-paying advertising jobs in the UK include digital media sales agent, with an average salary of £55,834 per year, and advertising and promotions manager, with an average salary of £43,969 per year. Other high-paying advertising jobs in the UK include advertising campaign manager, with an average wage of £37,847 per year, and advertising content manager, with an average salary of £36,705 per year.
HOW MUCH DOES A MARKETING EXECUTIVE MAKE?
A marketing executive, integral to any marketing team, can expect a starting salary of about £23,525. This figure is just the beginning, as the role’s versatility in skills and creativity offers significant growth potential. The average annual salary for a marketing executive stands at around £40,469, a testament to the diverse responsibilities and expertise required in this field. Marketing executives proficient in digital marketing, particularly those who can create compelling video content and effectively manage social media platforms, often see their salaries grow substantially. At the higher end, especially for those with a broad range of transferable skills and extensive experience, the salary can peak at approximately £74,982. These figures highlight the dynamic and lucrative nature of a career in marketing.
ALL ADVERTISING SALARIES
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