A digital marketing job can be extremely rewarding, with excellent career prospects and many high-paying jobs in the UK. Digital marketing is one of the most diverse fields, with tasks and responsibilities covering social media marketing, market research, digital advertising, paid media, brand strategy, marketing video production, and search engine optimisation.
Working in advertising and digital industries, you may hold a job title such as content marketing specialist, digital marketer, social media marketing strategist, marketing automation specialist, SEO specialist, brand marketing specialist, or UI designer.
You could earn high salaries in marketing as part of a digital marketing team, analysing social media trends, email marketing, overseeing a company's social media strategy, content marketing to a target audience, responding to comments on social media platforms, running content management systems, formulating strategies to increase brand awareness, organising online advertising, developing business strategies, or running targeted Google Ads campaigns.
By reviewing our average salary data for digital marketers, you can target the highest-paying marketing jobs in the UK.
Quick Links:
- High-Paid Digital Marketing Jobs In The UK
- Other High Paying Marketing Jobs
- How To Get Higher-Paying Digital Marketing Jobs
- All Highest-Paying Digital Marketing Jobs
- Highest-Paying Digital Marketing Job FAQs
Highlights And Key Takeaways:
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What is the average digital marketing salary, UK? Digital marketers earn an average annual salary of £36,661.
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What do the highest paying marketing jobs offer? High paying marketing jobs can offer an annual salary of up to £69,888.
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What are the highest paid marketing jobs? The highest paying digital marketing jobs are UI Designer, Search Marketing Strategist, and UX Designer.
High-Paid Digital Marketing Jobs In The UK
We have collected and analysed the average salary data from thousands of digital marketing companies advertising digital marketing industry jobs for digital marketing specialists. So, our average salary data will help inform your next move and find job satisfaction. Whether you are already a digital marketing or social media marketing professional with a communications, public relations, or marketing bachelor’s degree and top digital marketing skills looking to move up the career ladder or a student considering a degree or diploma, our salary research makes for essential reading.
Top 20 Highest-Paying Digital Marketing Jobs By Average Salary
So, what is the highest-paying digital marketing job? Here are the top twenty high-paying digital marketing jobs and digital marketing salaries.
1. UI DESIGNER
The average salary of a UI Designer is £57,600 per year. A UI Designer is responsible for creating visually appealing interfaces for websites and mobile apps. They use their design skills to create user-friendly layouts, selecting colours, fonts, and other design elements to create an attractive and intuitive user interface.
2. SEARCH MARKETING STRATEGIST
The average salary of a Search Marketing Strategist is £33,300 per year. A Search Marketing Strategist is responsible for developing and implementing strategies to improve a website's visibility in search engine results pages (SERPs). This includes optimising website content, creating and managing pay-per-click (PPC) campaigns, and analysing search data to identify areas for improvement.
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3. UX DESIGNER
The average salary of a UX Designer is £45,000 per year. A UX Designer is responsible for creating user experiences that are intuitive, engaging, and effective. They use a combination of research, design, and testing techniques to create user-centred designs that meet business goals and user needs.
4. DIGITAL PROJECT MANAGER
The average salary of a Digital Project Manager is £53,800 per year. A Digital Project Manager is responsible for overseeing the development and implementation of digital projects, from conception to completion. This includes defining project goals, timelines, and budgets, as well as managing teams of designers, developers, and other professionals.
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5. SEM SPECIALIST
The average salary of a SEM Specialist is £42,100 per year. An SEM Specialist is responsible for creating and managing paid search campaigns, such as Google Ads, to drive traffic and conversions. They use their knowledge of keyword research, ad targeting, and bid management to create effective campaigns that deliver a positive return on investment (ROI).
6. MARKETING BUSINESS ANALYST
The average salary of a Marketing Business Analyst is £42,700 per year. A Marketing Business Analyst is responsible for analysing marketing data to identify trends and opportunities for improvement. They use tools such as Google Analytics to track website traffic, conversion rates, and other key metrics and then use this data to inform marketing strategy.
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7. DIGITAL MARKETING MANAGER
The average salary of a Digital Marketing Manager is £41,000 per year. A Digital Marketing Manager has duties including overseeing all aspects of a company's digital marketing strategy, including social media, email marketing, content marketing, and paid search. They work closely with other teams, such as design and development, to create effective campaigns that meet business goals.
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8. SOCIAL MEDIA MANAGER
The average salary of a Social Media Manager is £38,100 per year. A Social Media Manager is responsible for creating and managing social media campaigns to promote a company's brand and products. They use their knowledge of social media platforms, content creation, and engagement to create engaging campaigns that drive traffic and conversions.
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9. DIGITAL ACCOUNT MANAGER
The average salary of a Digital Account Manager is £38,700 per year. A Digital Account Manager is responsible for managing relationships with clients and overseeing digital marketing campaigns on their behalf. They work closely with other teams, such as design and development, to ensure that campaigns are delivered on time and meet client expectations.
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10. UI DEVELOPER
The average salary of a UI Developer is £82,900 per year. A UI Developer is responsible for building the front end of websites and mobile apps. They use HTML, CSS, and JavaScript to create responsive layouts that are optimised for different devices and screen sizes.
11. DIGITAL ANALYST
The average salary of a Digital Analyst is £35,000 per year. A Digital Analyst is responsible for analysing data from various digital channels, such as social media, email, and search, to identify trends and opportunities for improvement. They use this data to inform marketing strategy and make recommendations to improve performance.
12. PPC MANAGER
The average salary of a PPC Manager is £34,800 per year. A PPC Manager is responsible for managing pay-per-click campaigns, such as Google Ads, to increase traffic and online conversions. They use their knowledge of ad targeting, keyword research, and bid management to create effective campaigns that deliver a positive ROI.
13. SEO MANAGER
The average salary of a SEO Manager is £35,700 per year. An SEO Manager is responsible for developing and implementing strategies to improve a website's visibility and ranking in search engine results pages. Tasks include conducting keyword research, optimising website content, and analysing website performance metrics.
14. PAID SEARCH MANAGER
The average salary of a Paid Search Manager is £31,500 per year. A Paid Search Manager is responsible for developing and implementing strategies for paid search campaigns, such as Google AdWords or Bing Ads. Duties include conducting keyword research, creating ad copy, and optimising campaigns for maximum ROI.
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15. SEO SPECIALIST
The average salary of a SEO Specialist is £35,200 per year. An SEO Specialist is responsible for conducting keyword research, optimising website content, and analysing website performance metrics to improve a website's visibility and ranking in search engine results pages.
16. PPC SPECIALIST
The average salary of a PPC Specialist is £34,000 per year. A PPC Specialist is responsible for managing pay-per-click (PPC) campaigns, such as Google AdWords or Bing Ads. Tasks include creating ad copy, targeting the right audience, and analysing campaign performance metrics.
17. CONTENT MANAGER
The average salary of a Content Manager is £29,400 per year. A Content Manager is responsible for creating and managing the content of a website or other digital platform. Duties include creating a content strategy, producing high-quality content, and analysing content performance metrics.
18. DIGITAL COPYWRITER
The average salary of a Digital Copywriter is £45,800 per year. A Digital Copywriter has responsibility for creating engaging and persuasive copy for websites, emails, social media, and other digital platforms. Tasks include conducting research, writing copy, and collaborating with designers and other team members. If you like to write, you can discover other exciting job opportunities related to this position by reading Jobs To Do If You Love Writing.
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19. DIGITAL DESIGNER
The average salary of a Digital Designer is £31,600 per year. A Digital Designer oversees creating visually appealing and user-friendly designs for websites, apps, and other digital platforms. This includes designing interfaces, icons, and other graphical elements.
20. DIGITAL MARKETING SPECIALIST
The average salary of a Digital Marketing Specialist is £39,300 per year. A Digital Marketing Specialist is responsible for developing and implementing strategies for various digital marketing channels, such as SEO, PPC, social media, email marketing, and content marketing. Duties include analysing performance metrics, optimising campaigns, and staying up-to-date with industry trends and best practices.
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Other High Paying Marketing Jobs
Other well-paid roles in digital marketing teams include Digital Marketing Directors, Chief Marketing Officer, Brand Marketing Managers, Content Marketing Directors, Product Marketing Managers, and Demand Generation Managers:
Digital Marketing Directors: Role Overview and Essential Skills
A Digital Marketing Director stands at the helm of a company’s digital marketing initiatives, orchestrating the creation and implementation of comprehensive digital marketing strategies. This role demands an astute understanding of the digital marketing landscape, ensuring that every campaign resonates with the target audience. These professionals are tasked with aligning digital marketing tactics with the broader business objectives, ensuring each digital venture contributes meaningfully to the organisation’s growth and visibility.
Key to this role is a deep proficiency in Google Analytics and other data analysis tools. This skill is crucial for understanding consumer behaviour, gauging campaign effectiveness, and making data-driven decisions that fine-tune marketing efforts. Directors must also have a robust grasp of various marketing automation platforms, which streamline and optimise digital marketing campaigns.
Moreover, a successful Digital Marketing Director must demonstrate how digital marketing creates tangible business value. This involves attracting website traffic or improving online presence and converting these metrics into real business outcomes, such as increased sales or enhanced customer engagement.
In summary, a Digital Marketing Director needs a blend of strategic thinking, technical expertise, and a keen sense of how digital channels function in a constantly evolving digital world. They must be adept at navigating the intricate web of digital marketing while keeping a firm eye on the company’s broader goals and the needs of their target audience. View the Digital Marketing Director average salary here.
Chief Marketing Officer: Role and Essential Skills
A Chief Marketing Officer (CMO) is pivotal in shaping and steering a company’s marketing vision and strategy. This role is intricately linked to driving business success through innovative marketing efforts. CMOs oversee the planning, development, and execution of an organisation’s marketing and advertising initiatives. Their remit often extends beyond traditional marketing, touching every facet of a company’s presence in the market.
In today’s data-driven business environment, a CMO must possess exceptional skills in data analysis. This involves interpreting complex datasets to inform marketing strategies, ensuring decisions are grounded in solid, analytical understanding. Mastery of marketing analytics is equally crucial, allowing CMOs to measure the effectiveness of marketing campaigns and adjust tactics for optimal performance.
Furthermore, proficiency in digital tools, particularly social media scheduling tools, is essential. These tools are vital for managing a brand’s online presence efficiently, ensuring consistent and impactful communication with the audience.
A successful CMO blends creative thinking with analytical prowess, ensuring that all marketing efforts are creatively compelling, data-backed, and strategically sound. This role demands a leader who can envision how marketing drives business success while delving into the intricacies of marketing analytics and digital tools to make informed, effective decisions. View the Chief Marketing Officer average salary here.
Brand Marketing Managers: Role and Essential Skills
Brand Marketing Managers play a critical role in shaping and maintaining the public image of a company or product. Their primary responsibility is to develop and execute marketing strategies that elevate brand awareness and resonate with the target audience. This position requires close collaboration with industry professionals, including market researchers, creative teams, and sales departments, to create cohesive and effective brand messages.
A core skill for Brand Marketing Managers is proficiency in data analytics. In today’s data-driven marketing environment, analysing market trends, consumer behaviour, and campaign performance is crucial. This analytical prowess enables them to make informed decisions that align with the brand’s objectives and market positioning.
They must also possess a deep understanding of the brand’s essence and be able to communicate this effectively across various marketing channels. This requires creative, strategic thinking and the ability to collaborate effectively with various industry professionals to ensure that all marketing efforts are consistent and impactful.
In essence, Brand Marketing Managers are the custodians of a brand’s image, and their role is pivotal in ensuring that every marketing initiative reinforces the brand’s identity and values, leveraging data analytics to guide and measure the success of these initiatives. View the Brand Marketing Managers average salary here.
Content Marketing Directors: Role and Key Skills
Content Marketing Directors hold a strategic position tasked with overseeing the development and dissemination of engaging content across various digital marketing channels. This role involves crafting a content strategy that aligns with the broader business objectives, ensuring that all content is tailored to the interests and needs of the target audience.
Key to this role is a profound understanding of creating content that resonates with and captivates the audience. This involves a flair for storytelling and branding and a deep comprehension of the nuances and requirements of various digital marketing channels - from social media to blogs and beyond.
Another critical skill for Content Marketing Directors is proficiency in using analytics tools. These tools are indispensable for measuring the impact of content, understanding audience behaviour, and refining content strategies. By leveraging analytics tools, they can provide valuable insights into which types of content are most effective, helping to shape future content creation and distribution strategies.
Content Marketing Directors must, therefore, blend creative expertise with analytical understanding, ensuring that all content engages the target audience and contributes to the company’s wider marketing and business goals. Their role ensures that content across all digital channels is coherent, compelling, and strategically aligned with the brand’s vision. View the Content Marketing Directors average salary here.
Product Marketing Managers: Role and Essential Skills
Product Marketing Managers are pivotal in orchestrating the marketing activities related to specific products. Their role centres around driving brand awareness and enhancing brand visibility. This involves strategic planning and execution, ensuring that every aspect of the product marketing aligns with the overall brand strategy.
One of the essential skills for Product Marketing Managers is project management. This skill is critical in overseeing various marketing initiatives, coordinating with different departments, and ensuring that projects are delivered on time and within budget. A deep understanding of the product, market, and customer needs is also crucial. This knowledge allows them to tailor marketing strategies effectively, aiming to maximise customer satisfaction and market penetration.
Leadership skills are vital in this role, as Product Marketing Managers often lead cross-functional teams. They must be able to inspire and direct teams towards common goals, ensuring cohesive efforts in marketing campaigns. Alongside leadership, excellent communication skills are necessary to articulate the product’s value proposition clearly, both internally to team members and externally to customers and stakeholders.
Staying current with the latest marketing trends and techniques is also essential. This can involve taking online courses or attending workshops to refine their skills. By doing so, Product Marketing Managers can ensure they are equipped with actionable insights and innovative strategies to keep the product at the forefront of its market.
In summary, Product Marketing Managers need a blend of project management expertise, a deep understanding of their product and market, leadership and communication skills, and a commitment to continuous learning. These competencies enable them to effectively increase brand visibility, satisfy customer needs, and drive the success of their product in the marketplace. View the Product Marketing Managers average salary here.
Demand Generation Managers: Role and Key Skills
Demand Generation Managers play a vital role in creating and nurturing interest in a company’s products or services, ultimately aimed at boosting online sales. Their primary focus is on lead generation - developing strategies and campaigns to attract potential customers and convert them into leads.
A critical aspect of their job is to improve search engine ranking, making the brand more visible and accessible in digital spaces. This involves a deep understanding of SEO strategies and how search engine rankings can be optimised to ensure maximum visibility. They must keep pace with the ever-evolving algorithms of search engines, ensuring that their tactics are always current and effective.
Acquiring essential skills in both traditional marketing and digital marketing techniques is key for Demand Generation Managers. While the digital world offers vast opportunities for reaching and engaging with audiences, an understanding of traditional marketing principles helps in creating comprehensive strategies that encompass all facets of a buyer’s journey.
Their role demands a blend of creativity and analytical ability. They must devise innovative campaigns that resonate with the target audience while using analytics to measure campaign effectiveness and adapt strategies accordingly.
In summary, Demand Generation Managers need to be adept at improving search engine ranking, skilled in both digital and traditional marketing techniques, and effective in generating leads to increase online sales. Their role is crucial in bridging the gap between a company’s offerings and the market’s needs, driving growth and success in the competitive digital world. View the Demand Generation Managers average salary here.
How To Get Higher-Paying Digital Marketing Jobs
If you want to join the ranks of high-paid digital marketing specialists, digital project managers, digital marketing managers, paid advertising specialists, and social media marketing strategists, we recommend reviewing our marketing career advice.
To earn higher digital marketing salaries by negotiating a pay rise, securing a promotion, or finding new digital marketing jobs, you could:
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Update your CV using one of our free CV templates, including work history, education, and core and practical skills
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Learn technical digital marketing skills, emerging digital marketing skills, and the most valuable marketing strategies through training with the Institute of Data and Marketing, Chartered Institute of Public Relations, or Chartered Institute of Marketing
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Choosing the right industry, with the digital marketing salary average higher in recruitment, science, HR services, and manufacturing
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Finding digital marketing jobs in high-paying cities such as London, Edinburgh, Sunderland, and Reading
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Sticking with it, as maximum digital marketing experience is not achieved until the 30-49 age range
All Highest-Paying Digital Marketing Jobs
Check the average salary for all high-paying digital marketing jobs:
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Highest-Paying Digital Marketing Job FAQs
Next we answer your questions on digital marketing job salary and pay.
WHY GET INTO DIGITAL MARKETING?
There are several reasons why someone might want to get into digital marketing:
- The industry is growing: As more and more businesses move online, the demand for digital marketing professionals is increasing. This means there are plenty of job opportunities available.
- It's a creative field: Digital marketing involves a lot of creativity, whether it's coming up with new campaign ideas or designing eye-catching visuals.
- It's data-driven: Digital marketing relies heavily on data, which can be both challenging and rewarding. Being able to analyse and interpret data can lead to valuable insights that can help improve marketing campaigns.
- It's constantly evolving: Digital marketing is a field that's always changing. New technologies and platforms emerge all the time, which means there's always something new to learn.
HOW MUCH DO MARKETEERS MAKE?
The salary of a digital marketer can vary depending on several factors, including experience, industry, and location. According to our data, the average salary for a digital marketer in the United Kingdom is around £36,600 per year. However, this can range from around £21,500 per year for an entry-level position to over £70,000 per year for a senior and highly-skilled digital marketing professionals.
WHICH MARKETING JOB PAYS THE MOST UK?
The marketing job that pays the most in the UK is the UI designer . According to our data, the average salary for a UI designer in the UK is around £63,000 per year. However, this can vary depending on the size of the company and the specific industry. The highest salary in our dataset is for a search marketing strategist, with a maximum wage recorded of £200,000 per annum.
WHAT IS THE AVERAGE DIGITAL MARKETING SALARY UK?
The average digital marketing salary in the UK is around £36,600 per year. However, this can vary depending on many factors, including experience, industry, and location. Entry-level positions in digital marketing may pay around £21,500 per year, while senior positions can pay upwards of £70,000 per year.
